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The Ultimate Guide to CPA Affiliate Marketing

2020-01-17

There are countless earning opportunities on the internet and CPA affiliate marketing is still among the most profitable ones. But, there are so many types of affiliate marketing programs and strategies that you may easily get lost and be baffled. This article will help you out by explaining the basics of CPA marketing, outlining its pros and cons and providing guidelines on getting started with your CPA affiliate business.

Glossary of CPA affiliate marketing terms

When novices in internet marketing first come across affiliate marketing and CPA, they can get easily confused and start asking questions like “What is affiliate marketing,” “What is CPA in affiliate marketing,” “What is a CPA offer,” and “What is the meaning of a CPA network?” We’ve prepared a glossary of the most important terms which will help you fully understand affiliate marketing and CPA.

CPA (Cost per Action) is a payment model according to which affiliates get paid if a visitor attributed to them performs the desired action.
Affiliate (also called a partner, publisher and affiliate marketer) is a person or organization that promotes offers in exchange for a commission in CPA affiliate marketing relationships.
CPA affiliate program is an electronic marketing program that involves a web advertiser and affiliates. Affiliates are rewarded if a visitor redirected from their link performs a specific action on the advertiser’s website.
CPA network is a third party that serves as an intermediary between affiliates and advertisers. This network provides affiliates with access to numerous affiliate programs, while advertisers get a chance to reach out to a larger audience.
CPA affiliate marketing is an affiliate marketing model in which affiliates get paid for a certain action completed.
Commission is the revenue an affiliate gets once the desired action is performed and tracked.
Leads are actions taken by a potential customer, such as registration on a website, downloads, installment, subscription, signing up for a newsletter, etc. showing their interest in the promoted product.
Cookies are small text files, which websites use to store information about a visitor. In affiliate marketing, cookies allow attributing a purchase to an affiliate even if the user attributed to them bought a product later.
Cookies expiration is the amount of time for which the relationships between a visitor and an affiliate is valid, and an affiliate will be attributed a sale in case a visitor performs a desired action on the advertiser’s website. The standard expiration window is between 30-90 days.

What is CPA marketing and how does it work

CPA online marketing is one of the most profitable and ROI-positive ways to monetize your website. The web offers countless opportunities to boost your profits using CPA marketing. But, how does this marketing strategy work?

In a nutshell, CPA affiliate marketing pays affiliates for each time a visitor attributed to them performs the desired action on a merchant’s website. The advertiser determines the desired action, and it varies from making a purchase to simply filling in a quote form on an advertiser’s website. It can also be watching a video, downloading a program or a document, installing an app, subscribing to a newsletter, etc.

Pros and cons of CPA marketing

Like every marketing strategy, CPA affiliate marketing has its pros and cons which you should take into account.

Pros	Cons
Earning can be as easy as just encouraging people to leave their contact information or download a program.	Scamming. You have to be careful when choosing a CPA offer. Read all the terms and conditions thoroughly and ask for the payout when you reach the minimum payment amount.
High earning potential.	Experience or training required before cashing in.
With a great variety of CPA offers to choose from, you can find the perfect one for you.	Signing up for CPA offers may be quite challenging as CPA programs require quality traffic and content and set other criteria that affiliates have to meet.
Low investment costs.	The niche is highly competitive, so you have to plug away to start generating revenue.

How much can you make with CPA marketing

Your revenue depends on a variety of factors such as payouts of the offers you’ve chosen, traffic costs, promotion strategies, level of competition in the niche, etc.

The most lucrative niches for a CPA affiliate are finances, dating and travel. Though these niches are highly competitive, the payouts are also quite substantial. For example, in the travel niche, you could earn up to a 3% commission of the flight ticket cost.

CPA vs CPC

How much can you make with CPA marketing

CPC stands for Cost per Click, and it is another payment model often used in affiliate marketing. An affiliate earns a commission whenever a visitor clicks on an ad and is directed to a merchant’s site, whereas, in CPA, affiliates only get paid if a visitor performs a targeted action. In CPC marketing, the amount of money paid per click depends on numerous factors such as the business type, the niche and how competitive the desired keywords are. So, the more coveted they are, the more you get paid. By contrast, in CPA you get a fixed commission whenever the desired action takes place.

Which marketing arrangement is more profitable? There is a lot of earning potential in both models. While CPC can provide an income faster, CPA offers higher payouts. Anyway, it takes some doing to make both CPA and CPC financially rewarding. For this, you should choose offers carefully and make sure the campaign you’re promoting resonates with your audience. The traffic you drive to a campaign is another essential factor that influences how high your income is. That is why you should invest a lot of time and effort in getting quality traffic to your website.

CPA affiliate marketing examples

CPA marketing schemes are on the rise nowadays, especially in the travel niche. For example, the KAYAK affiliate program is one of the best CPA affiliate programs offering one of the highest CPA commission rates in the industry and providing the best travel solutions to users across the globe.

Another reputable CPA affiliate marketing program that can boost your income is the Booking.com affiliate program. This platform is one of the leaders in hotel reservations around the world, and you can generate income by referring your readers to Booking.com.

CPA marketing for beginners: How to get started

How can you start to do CPA marketing? Here is a step-by-step guide for aspiring affiliates:

Set up a website, taking into account your target audience and potential affiliate partners’ requirements. Or, you can start earning with your page on social media if you have a solid audience.
Apply for CPA offers or sign up for an affiliate network to access many offers in one interface.
Embed CPA offers on your website. You’ll have to place an affiliate link and tools such as widgets, banners, search forms and more.
Drive traffic to your website using SEO, ads and social media.
Track and analyze your campaigns.

Having a website is important but not required. You can earn by leveraging the power of social media. Promote offers in your posts and soon your CPA marketing business will get off the ground.

Understanding CPA affiliate marketing

In a nutshell, CPA affiliate marketing is a proven way to start generating revenue online. However, to succeed, you have to start off on the right foot, invest a lot of time and effort in your online venture and track and analyze your campaigns to see what works best for you. Eventually, all these will pay off and you will see your income dramatically increase.

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What personal data is collected by the owner of this site or provided by you, through our interactions with you and your use of our site travelaffiliate.club.
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Data processor, in relation to personal data, means any person (other than an employee of the data controller) who processes the data on behalf of the data controller.

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Who we are (Identity of the data controller)

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Go Travel Un Limited and its data processors.

Personal data we may collect from you

We may collect and process the following data and personal information about you:

Personal Data you provide us voluntarily

We collect the information provided by you to operate effectively and provide you the best experiences with our site and services. You provide some of this information voluntarily, this includes information you provide if you subscribe to our newsletter, register to use the site, send us a query or feedback, participate in discussion boards or other social media functions on our site, promotion or survey, or when you report a problem with our site.

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You may choose to subscribe to our mailing list to receive alerts about news; we’ll also collect your email address for this purpose. You can unsubscribe at any time and you won’t receive any emails from us.

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The site can transmit the following technical data to the Rightholder:

IP-addresses,
date and time of use,
type and version of the operational system,
producer and model of the User’s mobile device,
data of the locale of the device,
statistics of use of different functions of the site,
first and last name, email if User enters this data into his/her personal account.

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Personally identifiable information

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Most information in our systems is non-personally identifiable, which means that even we can’t match specific records to specific individuals, unless they signed up for an account. In this case, we treat this information with utmost respect and care.

Children

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Information you provide about others

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INFORMATION WHICH MAY BE MADE AVAILABLE TO US, OR COLLECTED AUTOMATICALLY WITH THE USE OF COOKIES OR ANALYTIC TOOLS

We might get some information from our users by recording how they interact with our site with the use of cookies, analytics tools or obtain data from third parties.

TECHNICAL INFORMATION, INCLUDING PERSONALLY IDENTIFIABLE INFORMATION:

Device and connectivity information such as IP (Internet Protocol) address, the type of browser you use, time zone setting “Device Information”; Configuration data such as browser type, version and language setting, time zone setting, browser plug-in types and versions.

Details of how you used our site, such as your search queries. Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page:

Log information, such as error reports, download errors, any problems you experience using our site.

We do not match information collected automatically through cookies and analytics tools with other personally identifiable information you may have provided to us when you registered for our travel affiliate community or submitted a form through our site.

When the User goes to partners (an airline, hotel or travel agency), we may collect data entered by the user in the email input field. Obtained data (input field values) we can use solely for the purpose of retargeting and collecting internal analytics of the service.

COOKIE POLICY

A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses certain websites or apps. Cookies allow a website or apps to recognise a user’s device.

Why does Travel Affiliate Community use cookies?

Cookies allow us to improve the site’s content, functionality and speed, while their tracking ability also helps us to understand your likes and dislikes, which means we can respond quickly and adapt the site accordingly.

We might use cookies to recognize you when you use our site, remember your preferences, and give you a personalized experience:

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We use the following cookies:

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SOCIAL MEDIA FEATURES AND WIDGETS

Our site might include certain Social Media features and widgets, such as the “Facebook Like”, “Facebook Share”, “Facebook Pixel”, “Twitter Tweet”, features, buttons or other interactive mini-programs (“Social Media Features”). These Social Media Features may collect information such as your IP address or which page you are visiting on our site, and may set a cookie to enable them to function properly. Social Media Features are either hosted by a third party or hosted directly on our site. If you “LIKE”/”SHARE”/”+1” us (or perform a similar action) in social networks, we may obtain your first and last name.

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Information we might obtain from third parties

We might obtain some non-personally identifiable information from third parties. We protect data obtained from third parties according to the practices described in this statement, plus any additional restrictions imposed by the source of data.

We might insert advertising on our partner websites, social networks or Advertising networks who might categorize website visitors with similar characteristics or interests into non-personally identifiable data segments and offer these segments to their own clients, visitors and subscribers. For example, if a person expresses an interest in cryptocurrency or beauty products, they might see an advertising banner linking to similar service provider company website.

We might obtain and record information that an ad was requested or shown, how many times, the target geography of the ad (which will not include an IP address or specific personally identifiable location) and any user interactions with the ad or the page where the ad appears. This information is used for analysis, reporting and troubleshooting.

We do not perform any visitors profiling activities.

Where Do We Store Your Information?

We take Client confidentiality and security very seriously. We are committed to protecting the Personal Data you share with us. We use a combination of industry-standard security technologies, procedures, and organizational measures to help protect your Personal Data from unauthorized access, use or disclosure.

The data processing consisting in hosting provider services (storage and maintenance of databases containing your personal data, protected by password) is performed on our behalf under written confidentiality agreements by our authorized data processor

Amazon Web Services, Inc. (“AWS”), which is part of a global organisation with local operating companies in a number of countries worldwide. All information is stored on Amazon Web Services data centers in the United Kingdom. AWS participates in the EU-US Privacy Shield framework. Please find more information here https://www.amazon.com/gp/help/customer/display.html?nodeId=468496

The written agreements with the data processor guarantees that the requirements of the GDPR will be met and the rights of data subjects are protected. The Data Processor will only act on behalf of our documented instructions, have direct responsibilities under the GDPR and may be subject to fines or other sanctions if they don’t comply.

Once this contract is concluded, data processor will return data to us or transmit to another processor appointed by us, and erase any copy in its possession. However, the processor may keep the data locked to address possible administrative or jurisdictional responsibilities.

Data Retention

Unless otherwise specified, where you have indicated to us that you are happy for us to send you the information about products or services we offer and we feel may interest you or similar to those that you have already purchased or enquired about do so, we assume you are happy for us to keep your collected personal data. We may retain your Personal Information (contact details) for as long as your User Account is active or as otherwise needed to provide you with information about our Services. As the data subject you have rights related to processing of your personal data and the option of withdrawing your consent to receive promotions at any time. Please see paragraph “Your rights”.

As the data subject you have rights related to maintenance, storage and processing of your personal data. Please see paragraph “Your rights”.

When you choose to subscribe to our mailing list to receive alerts about our news, to send you communications, including promotional communications and advertising with your explicit consent or allow you to participate in interactive features of our service, when you choose to do so. The lawful basis for such processing is Consent.

If you wish not to receive such promotional e-mails, you may withdraw your consent at any time by contacting us as described in paragraph “Your rights” or follow the “unsubscribe” or instructions contained in the promotional communications you receive.

Site improvement

We might use your automatically collected data such as IP address and browser data for our site improvement, such as:

To administer our site and for internal operations, including data security, troubleshooting, testing, statistical and survey purposes;
To ensure that content from our site is presented in the most effective manner for you and for your device. The lawful basis for such processing is Legitimate interests.

Disclosure of information to third parties

We do not rent, sell, or share personal information about you with other people or non-affiliated companies without your consent except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:

We provide the information to trusted partners who provide us services under confidentiality agreements, specified in Paragraph “Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data”. These companies do not have any independent right to share this information.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

In the event we are acquired by or merged with a third party entity or undergo another change of control, we reserve the right to transfer information, including any PII and non-PII, to a successor entity. In this event, we will notify you by electronic means before information about you is transferred and becomes subject to a different privacy policy.

International transfers

You can find detailed information related to data location in paragraphs ‘Where Do We Store Your Information?’ and ‘Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data.

Law Enforcement, Legal Requests and Duties:

We may disclose or otherwise allow others access to your Personal Information pursuant to a legal request, such as a subpoena, legal proceedings, search warrant or court order, or in compliance with applicable laws, if we have a good faith belief that the law requires us to do so, with or without notice to you. Your details may also be disclosed to the police and law enforcement agencies for the purpose of fraud detection, crime prevention and national security.

Your rights

You have the following rights in accordance with the General Data Protection Regulation:

The right to be informed.

In this privacy statement we supply you detailed information related to your personal data storage, maintenance and processing.

The right to access information held about you

The right to rectify your personal data if it is inaccurate, incomplete or out-of-date

The right to erasure (delete or remove) your personal data

The right to restrict (block) processing.

When processing is restricted, we will store your personal data, but not further process it.

The right to data portability

which allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability.

Rights related to automated decision making including profiling

We are not making any decisions which might produce a legal effect on you based on automated processing.

The right to withdraw your consent (object) to direct marketing

You can exercise your rights by contacting us at legal@aviasales.ru

The right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with your local supervisory authority if you have a concern about our information rights practices.