To turn affiliate marketing into an additional revenue stream, or even the main source of income, you need to join the right programs. However, with such a wide range of programs presented on the market, it might be tough to make a choice. In this post, we have collected the main criteria for choosing an affiliate offer that will help you avoid confusion and find the right program.
You might believe that choosing an affiliate marketing program is a hard nut to crack, but in fact, it is not. The ideal program for your business matches its niche, target audience, marketing channels, and so on. In this post, we have collected the best tips on how to choose an affiliate program. After that, you might be interested in exploring the top affiliate programs for bloggers.
It is more revenue-effective to choose the niche that you know all about and have expert connections through. Thus, you won’t have to spend time on getting knowledge about how it all works and be able to dive right into campaign promotion. Second, if you already have a website, try to look for affiliate offers in the same niche. It will allow you to naturally place affiliate links in the relevant context.
Take a careful look at the product that you want to advertise and make sure that is something you want to be associated with. Trust is the key to successful affiliate marketing, so you need to be 100% sure you can recommend the product.
A golden rule is to offer a product that you actually believe in. So, check it out in advance: read reviews, and test it yourself. This is more than possible especially for affiliate marketing programs in 2020, as more and more advertisers are now trying to provide their affiliates with the best conditions for the promotion.
Affiliate products that you advertise should be interesting and relevant for your target audience. So, try to figure out your customers’ pain points, needs, and solutions they might be looking for online. To see what your audience wants, you can publish surveys and questionnaires, and engage in conversation with readers in the comments to your posts.
Excellent brand reputation and high product quality will make your customers stay with you for the long term. It’s an important point to consider when thinking about how to choose the right affiliate program. Pay attention to the merchant’s behavior in relation to customers. What is the level of customer satisfaction? Does their customer care work well? What is their number of customers and their revenue scale?
Customer testimonials are proof of the product quality and the merchant’s attitude. Thus, if a product has already garnered a lot of positive feedback, it is more likely to interest your audience than a completely new product or the one without reviews. Likewise, negative comments indicate a poor customer experience. Naturally, some of them might be devoid of the truth, but in general, it is a warning sign. On TAC, you can discover and compare the most popular affiliate programs in the travel niche and leave your reviews as well.
Don’t forget to check the requirements that programs/offers have for affiliates and their online platforms. This is a highly important factor when you start thinking about how to find affiliate partners. For example, most advertisers don’t accept websites under construction, websites without any content/travel-related posts, websites where the content is incomplete, forums, etc.
Requirements for affiliates are always presented on the affiliate program page. Pay attention to the rules concerning forbidden traffic types, keyword bidding limitations, cookie lifetime, and so on.
Even though that’s the first thing most affiliates check when choosing an advertiser, you always need to look at the bigger picture. Sometimes, higher commissions are offered for products with low sales, while high selling products may bring a lower reward.
Also, check the program’s commission type:
Naturally, recurring commissions are more beneficial in the long term, but they might also be lower per sale in comparison with one-time commissions and there are fewer recurring affiliate offers in general. The best advice is to have both kinds of products for your affiliate business.
Also take into account metrics such as earnings per click or per call, which is an important factor when looking through the best PPC affiliate networks. Earnings per click are the average revenue you’ll be getting for each click to your affiliate link. This metric matters because it shows how well the product converts clicks into conversions and what kind of earning potential it has. Another factor to pay attention to is conversion. We’ll talk about it below.
It’s a paramount factor for your affiliate campaign’s success. Basically, conversion is the percentage of people who completed the desired action from the total amount of your website visitors. It shows how efficient the offer is and how much you need to invest into promotion to generate sales. For example, a low converting offer with a high commission won’t bring you much income, because you’ll spend a lot on motivating people to click on your links, while getting just a few sales.
Pay attention to available payment methods, as you’ll only be able to move money offline through these getaways. The most popular methods are electronic payment systems such as WebMoney, ePayments, and PayPal, and traditional getaways like a wire transfer to your bank account.
Another important factor is a minimum payout. It’s the sum of money you need to reach to be paid. A standard threshold for most programs is $50. It also depends on the payment method. To get a wire transfer, you might need to reach a much higher amount.
It is inevitable that clients will want to get merchant’s support on the product, so make sure that your advertiser is ready to help out customers. Otherwise, the product might get negative reviews pretty fast, and new clients won’t be inclined to check the offer.
Also, check whether the advertiser provides their affiliates with support. Ideally, you’ll get a personal account manager who’ll be helping you tune your campaign and whom you can contact should any question arise. Check the channels through which you can contact the advertiser. Usually, it’s email support or live chat, but some merchants also offer support by phone.
Another thing to check is promotional tools of the advertiser. They’ll help you attract the attention of potential customers and present the offer in the best way. For example, with a search form widget, readers can look for tickets right on your website, which enormously increases the chances of making a sale.
Many customers won’t complete a purchase on their first visit, but they’ll come back a few days later. In this case, programs with cookies allow affiliates to get paid for referred customers who won’t buy on the first website visit, but will later.
Basically, a cookie is a tiny bit of data saved by your browser when you visit a website and stored on your computer. Cookies allow advertisers to identify first-time visitors and those who come again. Thus, pay attention to cookie lifetime. It is the amount of time visitor’s purchases will be attributed to you. The longer the cookie lifetime, the more you can earn.
Upselling is one more way to increase your commission. These are special promotions that customers are offered at the checkout before completing their purchase.
Upselling is an efficient way to incentivize customers to buy more. If the advertiser offers commission on upselling products, it’s one more advantage of the affiliate program.
Sometimes it is beneficial to provide your audience with a few different products within the same category, leaving it to them to decide. Thus, when choosing an affiliate program, check if there are other good offers in the niche.
Some affiliates wrongly overlook high-price products, which they consider hard to promote. But, let’s look at this another way: You need to make one sale of a $1,000 product to get a $100 commission, and ten sales of a $100 worth product to earn the same money.
Naturally, high-end offers have a special target audience and require special promotion strategies, but they also bring in more money per sale.
After launching the campaign, it makes sense to check how efficient it turns out to be and compare it to other offers that can bring you more value with the same traffic. Thus, you’ll ensure higher profits in the long term. This step is important to not only right upon a new program launch, but also for programs that you have already been promoting—it is never late to boost your profits.
These are the metrics to pay attention to:
Define these indicators and compare them with the historical data. If the new offer has increased your metrics, it makes sense to keep promoting it. Otherwise, it’s reasonable to explore other programs.
Below, you can find two examples of Aviasales/Jetradar and Booking.com affiliate program analyses using the above-mentioned criteria.
|Niche||Mostly flights, but also hotels and car rentals.||Mostly accommodation, but also flights, car rental, and airport transfer.|
|Audience||Tourists, travellers from all walks of life.||Tourists, travellers from all walks of life.|
|Brand reputation||The leading global travel search site with instant online comparisons for flights, car hire, and hotels.||#1 travel site in Customer Satisfaction by J. D. Power (available 24/7 in 40 languages), offering more than 900,000+ accommodation options.|
|Reviews||Skyscanner has a high level of customer satisfaction, according to multiple customer reviews.||Over 87M customer reviews are available right on the program website.|
|Requirements for affiliates||You need to run a travel blog, website, or portal.||An internet website with a good structure, relevant content, and high-quality traffic is required.|
|Forbidden traffic types||
|Commission||Affiliates receive a 50% revenue share on commissionable products (flights, hotels, and car rentals).||The commission depends on the number of bookings you make: The more of them, the higher the profits. You’ll start with a 25% revenue share.
Only “in-session” transactions are commissionable, hotel Bookings are commissioned on the consumed stay and will be paid out within 90 days after guest check-out dates.
|Payment method and minimum payout||Depends on the affiliate network.||Direct transfer to your bank account or PayPal electronic wallet.
The minimum withdrawal is €100 ($110).
|Merchant support||Travel search widgets, banners, text links. API and White Label are available for big projects.||Booking.com offers 24/7 customer and affiliate support and has flexible cancellation policies for bookings.
Affiliates can take advantage of multiple promotional tools such as widgets, banners, a search box, etc.
|Cookie lifetime||30 days||The advertiser does not currently use cookie tracking.|
|Brand`s competitors||Aviasales, kiwi.com||Hotellook, Agoda, Hotels.com|
To find the right program to fit your business, carefully study the existing offers in the niche. Consider product quality, merchant support, and brand reputation from one side and affiliate program features from the other (commission, EPC, conversion, promo tools, etc.). And remember to always monitor the campaign performance to adjust it along the way or switch to more profitable offers to not lose time and money.
The Privacy and cookie Policies will automatically come into effect for all existing users of travel affiliate community on november 16, 2019 and, once in effect, your continued use of our services will be subject to this Policies.
Your privacy is important to us. This privacy statement explains:
Data controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.
Data processor, in relation to personal data, means any person (other than an employee of the data controller) who processes the data on behalf of the data controller.
“You”, “your” or “data subject” means:
– Users of our site
– Subscribers to any service we offer through our site
– Prospective or existing clients corresponding with us by e-mail or otherwise
Data controller, “Rightholder”, “we”, “us” and “our” means:
Go Travel Un Limited, its subsidiaries and its data processors;
Personal data means any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.
This definition provides for a wide range of personal identifiers to constitute personal data, including name, identification number, location data or online identifier, reflecting changes in technology and the way organisations collect information about people. The definition incorporates, where applicable, the definitions provided in General Data Protection Regulation.
Go Travel Un Limited, a Hong Kong Corporation, number 1658681, having its registered office at Suite 1504, 15/F, Chinachem Tower, 34-37 Connaught Rd Central, Hong Kong, who operate this site and allowing you to join the travel affiliate community.
Go Travel Un Limited and its data processors.
We may collect and process the following data and personal information about you:
We collect the information provided by you to operate effectively and provide you the best experiences with our site and services. You provide some of this information voluntarily, this includes information you provide if you subscribe to our newsletter, register to use the site, send us a query or feedback, participate in discussion boards or other social media functions on our site, promotion or survey, or when you report a problem with our site.
This information may include your:
Name, surname, email, account data (login) and system technical data.
You may choose to subscribe to our mailing list to receive alerts about news; we’ll also collect your email address for this purpose. You can unsubscribe at any time and you won’t receive any emails from us.
The Rightholder does not acquire, store, transmit or process any additional user’s personal data except the specified below.
Transmission of the above mentioned user’s personal data by means of the functional of the site to third persons is authorized and carried out by the User directly. The User undertakes to take due measures to ensure safety of his/her own personal data.
The site can transmit the following technical data to the Rightholder:
We don’t need and hence don’t collect any of the following information about you: your age, gender, phone number, passport details, home address, etc.
Most information in our systems is non-personally identifiable, which means that even we can’t match specific records to specific individuals, unless they signed up for an account. In this case, we treat this information with utmost respect and care.
We do not sell any products or services for purchase by children. If you are under 16, you may use our site only with the involvement of your holder of parental responsibility. We do not knowingly collect personal information from children below 16 without the consent of the child’s holder of parental responsibility.
In providing personal data about other individuals (such as someone in whose name you are registering an account or subscribing to our marketing promotions), you represent that you have notified them of (i) the purposes for which information will be used (ii) the recipients of their personal data and (iii) how they can access and correct the information. You further represent that You have obtained all necessary consents from them.
Device and connectivity information such as IP (Internet Protocol) address, the type of browser you use, time zone setting “Device Information”; Configuration data such as browser type, version and language setting, time zone setting, browser plug-in types and versions.
Details of how you used our site, such as your search queries. Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page:
Log information, such as error reports, download errors, any problems you experience using our site.
We do not match information collected automatically through cookies and analytics tools with other personally identifiable information you may have provided to us when you registered for our travel affiliate community or submitted a form through our site.
When the User goes to partners (an airline, hotel or travel agency), we may collect data entered by the user in the email input field. Obtained data (input field values) we can use solely for the purpose of retargeting and collecting internal analytics of the service.
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Cookies allow us to improve the site’s content, functionality and speed, while their tracking ability also helps us to understand your likes and dislikes, which means we can respond quickly and adapt the site accordingly.
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The cookie is set when a user signs in and is used to restore the session without entering the personal data.
Preferences, features and services. These cookies help us to customise your preferences, such as which language you prefer and what your communications preferences are or to fill out forms on our faster.
We use the following cookies:
|Domain||Cookie name||Cookie lifetime||Description of the Cookie purpose|
|travelaffiliate.club||__cfduid||29 days||Used by the content network, Cloudflare, to identify trusted web traffic.|
|travelaffiliate.club||rc::a||Persistent||This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.|
|travelaffiliate.club||rc::b||Session||This cookie is used to distinguish between humans and bots.|
|travelaffiliate.club||rc::c||Session||This cookie is used to distinguish between humans and bots.|
|travelaffiliate.club||uvc||1 day||Updates the counter for the website’s social sharing features.|
|travelaffiliate.club||NID||6 months||Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.|
Most browsers accept cookies automatically, however some people prefer not to allow cookies. You may change the security settings of your web browser in order to stop your device receiving and storing cookies, to allow receiving and storing cookies from selected websites you trust, or to be notified before receiving cookies. You may also delete cookies stored in your browser at any time. Information stored in such cookies will be removed from your device. However, that these settings may have negative effects on the web sites usability.
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Our site might include certain Social Media features and widgets, such as the “Facebook Like”, “Facebook Share”, “Facebook Pixel”, “Twitter Tweet”, features, buttons or other interactive mini-programs (“Social Media Features”). These Social Media Features may collect information such as your IP address or which page you are visiting on our site, and may set a cookie to enable them to function properly. Social Media Features are either hosted by a third party or hosted directly on our site. If you “LIKE”/”SHARE”/”+1” us (or perform a similar action) in social networks, we may obtain your first and last name.
Please be aware that if you choose to interact or share any Personal Information via such widgets, you are in fact providing it to these third parties and not to us. Your interactions with these third parties are managed by these Social Media policies and not ours. For example, you will not be able to use the “Facebook Like” button if you are not logged in to your Facebook account. Once you use the button this will be associated with your Facebook history, but we will not process this information.
We might obtain some non-personally identifiable information from third parties. We protect data obtained from third parties according to the practices described in this statement, plus any additional restrictions imposed by the source of data.
We might insert advertising on our partner websites, social networks or Advertising networks who might categorize website visitors with similar characteristics or interests into non-personally identifiable data segments and offer these segments to their own clients, visitors and subscribers. For example, if a person expresses an interest in cryptocurrency or beauty products, they might see an advertising banner linking to similar service provider company website.
We might obtain and record information that an ad was requested or shown, how many times, the target geography of the ad (which will not include an IP address or specific personally identifiable location) and any user interactions with the ad or the page where the ad appears. This information is used for analysis, reporting and troubleshooting.
We do not perform any visitors profiling activities.
We take Client confidentiality and security very seriously. We are committed to protecting the Personal Data you share with us. We use a combination of industry-standard security technologies, procedures, and organizational measures to help protect your Personal Data from unauthorized access, use or disclosure.
The data processing consisting in hosting provider services (storage and maintenance of databases containing your personal data, protected by password) is performed on our behalf under written confidentiality agreements by our authorized data processor
Amazon Web Services, Inc. (“AWS”), which is part of a global organisation with local operating companies in a number of countries worldwide. All information is stored on Amazon Web Services data centers in the United Kingdom. AWS participates in the EU-US Privacy Shield framework. Please find more information here https://www.amazon.com/gp/help/customer/display.html?nodeId=468496
The written agreements with the data processor guarantees that the requirements of the GDPR will be met and the rights of data subjects are protected. The Data Processor will only act on behalf of our documented instructions, have direct responsibilities under the GDPR and may be subject to fines or other sanctions if they don’t comply.
Once this contract is concluded, data processor will return data to us or transmit to another processor appointed by us, and erase any copy in its possession. However, the processor may keep the data locked to address possible administrative or jurisdictional responsibilities.
Unless otherwise specified, where you have indicated to us that you are happy for us to send you the information about products or services we offer and we feel may interest you or similar to those that you have already purchased or enquired about do so, we assume you are happy for us to keep your collected personal data. We may retain your Personal Information (contact details) for as long as your User Account is active or as otherwise needed to provide you with information about our Services. As the data subject you have rights related to processing of your personal data and the option of withdrawing your consent to receive promotions at any time. Please see paragraph “Your rights”.
As the data subject you have rights related to maintenance, storage and processing of your personal data. Please see paragraph “Your rights”.
When you choose to subscribe to our mailing list to receive alerts about our news, to send you communications, including promotional communications and advertising with your explicit consent or allow you to participate in interactive features of our service, when you choose to do so. The lawful basis for such processing is Consent.
If you wish not to receive such promotional e-mails, you may withdraw your consent at any time by contacting us as described in paragraph “Your rights” or follow the “unsubscribe” or instructions contained in the promotional communications you receive.
We might use your automatically collected data such as IP address and browser data for our site improvement, such as:
We do not rent, sell, or share personal information about you with other people or non-affiliated companies without your consent except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:
We provide the information to trusted partners who provide us services under confidentiality agreements, specified in Paragraph “Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data”. These companies do not have any independent right to share this information.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
You can find detailed information related to data location in paragraphs ‘Where Do We Store Your Information?’ and ‘Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data.
We may disclose or otherwise allow others access to your Personal Information pursuant to a legal request, such as a subpoena, legal proceedings, search warrant or court order, or in compliance with applicable laws, if we have a good faith belief that the law requires us to do so, with or without notice to you. Your details may also be disclosed to the police and law enforcement agencies for the purpose of fraud detection, crime prevention and national security.
You have the following rights in accordance with the General Data Protection Regulation:
In this privacy statement we supply you detailed information related to your personal data storage, maintenance and processing.
When processing is restricted, we will store your personal data, but not further process it.
which allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability.
We are not making any decisions which might produce a legal effect on you based on automated processing.
You can exercise your rights by contacting us at firstname.lastname@example.org
You have the right to lodge a complaint with your local supervisory authority if you have a concern about our information rights practices.