Once a place for just sharing photos, Instagram has now become a perfect business platform, ideal for establishing brands’ credibility, boosting sales and reaching out to the target audience. This post uncovers the secrets of how to make Instagram advertising strategies a success story and reveals valuable insider hints and tips on driving sales through the platform.
Instagram seems to be made for marketing, and there is a huge earning potential in it. But why is Instagram advertising so powerful? There are several reasons:
What do you need to know to develop a perfect Instagram strategy for business? This post will guide you on developing a killer Instagram advertising marketing strategy and explain how to avoid Instagram pitfalls and drive more sales.
Goal-setting is the cornerstone of any business. Goals help you map out advertising tactics and strategies and define the types of content you use. Besides, depending on the goal, you’ll have different metrics and KPIs to track and analyze. There are a variety of business goals to hit through Instagram marketing, for example:
Competitor analysis is part of every successful advertising strategy as it always helps grow your business. A competitive analysis allows you to:
So, to conduct a successful competitive analysis:
To create highly enticing and effective Instagram ads, consider your audience. One of the best approaches might be to create a User Persona, who’d be a reflection of your average user. Try to cover the following characteristics: age, location, gender, income, interests, motivations, pain points, etc.
To establish trust and an emotional connection with your customers, the key thing is to map out the personality and values of your brand. Cohesive and well-designed branding can help you to:
How can you create a strong brand identity?
Scheduling posts in advance is beneficial for your business for several reasons:
There are also tools such as Google Docs, Trello and Co-Schedule which can help you set up an editorial calendar. Tools as ShortStack can help you manage hashtags, comments, run contests and leverage user-generated content. To customize and edit your visuals, make use of programs such as ViralTag.
People use a variety of tactics to build a massive Instagram following including shortcuts such as buying followers or using bots. However, these shady tactics won’t give you any long-term rewards and your account might even be blocked or banned.
Fortunately, there are numerous legitimate Instagram strategies for small businesses and big companies to build a loyal audience:
Once you’ve built an engaged following, it’s time to drive sales through the platform. So, what should you do to boost the engagement of your audience, and, consequently, to increase Instagram sales?
A/B (or split) testing is essential for Instagram marketing because it allows you to track how successful Instagram ads and tactics are and choose the best ones. Leverage A/B testing to find the best-performing:
Tracking Instagram analytics is essential if you want to get your business off the ground, build a massive following and generate loads of sales. Instagram Insights is a native analytical feature available to business profiles. You can easily access it through the Insights tab in your Instagram app or on the web with the help of Later. With Instagram Insights, you can:
Tracking all these stats is necessary for mapping out your future performance on the platform and better strategizing.
Once you understand how effective Instagram ads are for various marketing purposes, it’s time to set up a campaign. Let’s have a look at ad types available on this network first.
Instagram offers a variety of ad types you can leverage to advertise your Instagram account or website:
One of the most burning questions a marketer can have is, “how much does it cost to advertise on Instagram?” There are no set costs for advertising on the platform and the campaign price depends on your marketing goals, the gender and age of the targeted group, country, traffic, etc. But, we still can find some estimates, according to Adstage:
Though it’s clear that Instagram marketing potential can’t be ignored, it’s almost impossible to predict which advertising strategies are right for your business in advance. Try out as many options as possible to find the approach that works best in your case. If you play your cards right and invest enough time and effort in Instagram advertising, it can bring you many benefits.
The Privacy and cookie Policies will automatically come into effect for all existing users of travel affiliate community on november 16, 2019 and, once in effect, your continued use of our services will be subject to this Policies.
Your privacy is important to us. This privacy statement explains:
Data controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.
Data processor, in relation to personal data, means any person (other than an employee of the data controller) who processes the data on behalf of the data controller.
“You”, “your” or “data subject” means:
– Users of our site
– Subscribers to any service we offer through our site
– Prospective or existing clients corresponding with us by e-mail or otherwise
Data controller, “Rightholder”, “we”, “us” and “our” means:
Go Travel Un Limited, its subsidiaries and its data processors;
Personal data means any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.
This definition provides for a wide range of personal identifiers to constitute personal data, including name, identification number, location data or online identifier, reflecting changes in technology and the way organisations collect information about people. The definition incorporates, where applicable, the definitions provided in General Data Protection Regulation.
Go Travel Un Limited, a Hong Kong Corporation, number 1658681, having its registered office at Suite 1504, 15/F, Chinachem Tower, 34-37 Connaught Rd Central, Hong Kong, who operate this site and allowing you to join the travel affiliate community.
Go Travel Un Limited and its data processors.
We may collect and process the following data and personal information about you:
We collect the information provided by you to operate effectively and provide you the best experiences with our site and services. You provide some of this information voluntarily, this includes information you provide if you subscribe to our newsletter, register to use the site, send us a query or feedback, participate in discussion boards or other social media functions on our site, promotion or survey, or when you report a problem with our site.
This information may include your:
Name, surname, email, account data (login) and system technical data.
You may choose to subscribe to our mailing list to receive alerts about news; we’ll also collect your email address for this purpose. You can unsubscribe at any time and you won’t receive any emails from us.
The Rightholder does not acquire, store, transmit or process any additional user’s personal data except the specified below.
Transmission of the above mentioned user’s personal data by means of the functional of the site to third persons is authorized and carried out by the User directly. The User undertakes to take due measures to ensure safety of his/her own personal data.
The site can transmit the following technical data to the Rightholder:
We don’t need and hence don’t collect any of the following information about you: your age, gender, phone number, passport details, home address, etc.
Most information in our systems is non-personally identifiable, which means that even we can’t match specific records to specific individuals, unless they signed up for an account. In this case, we treat this information with utmost respect and care.
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In providing personal data about other individuals (such as someone in whose name you are registering an account or subscribing to our marketing promotions), you represent that you have notified them of (i) the purposes for which information will be used (ii) the recipients of their personal data and (iii) how they can access and correct the information. You further represent that You have obtained all necessary consents from them.
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Details of how you used our site, such as your search queries. Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page:
Log information, such as error reports, download errors, any problems you experience using our site.
We do not match information collected automatically through cookies and analytics tools with other personally identifiable information you may have provided to us when you registered for our travel affiliate community or submitted a form through our site.
When the User goes to partners (an airline, hotel or travel agency), we may collect data entered by the user in the email input field. Obtained data (input field values) we can use solely for the purpose of retargeting and collecting internal analytics of the service.
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We use the following cookies:
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Our site might include certain Social Media features and widgets, such as the “Facebook Like”, “Facebook Share”, “Facebook Pixel”, “Twitter Tweet”, features, buttons or other interactive mini-programs (“Social Media Features”). These Social Media Features may collect information such as your IP address or which page you are visiting on our site, and may set a cookie to enable them to function properly. Social Media Features are either hosted by a third party or hosted directly on our site. If you “LIKE”/”SHARE”/”+1” us (or perform a similar action) in social networks, we may obtain your first and last name.
Please be aware that if you choose to interact or share any Personal Information via such widgets, you are in fact providing it to these third parties and not to us. Your interactions with these third parties are managed by these Social Media policies and not ours. For example, you will not be able to use the “Facebook Like” button if you are not logged in to your Facebook account. Once you use the button this will be associated with your Facebook history, but we will not process this information.
We might obtain some non-personally identifiable information from third parties. We protect data obtained from third parties according to the practices described in this statement, plus any additional restrictions imposed by the source of data.
We might insert advertising on our partner websites, social networks or Advertising networks who might categorize website visitors with similar characteristics or interests into non-personally identifiable data segments and offer these segments to their own clients, visitors and subscribers. For example, if a person expresses an interest in cryptocurrency or beauty products, they might see an advertising banner linking to similar service provider company website.
We might obtain and record information that an ad was requested or shown, how many times, the target geography of the ad (which will not include an IP address or specific personally identifiable location) and any user interactions with the ad or the page where the ad appears. This information is used for analysis, reporting and troubleshooting.
We do not perform any visitors profiling activities.
We take Client confidentiality and security very seriously. We are committed to protecting the Personal Data you share with us. We use a combination of industry-standard security technologies, procedures, and organizational measures to help protect your Personal Data from unauthorized access, use or disclosure.
The data processing consisting in hosting provider services (storage and maintenance of databases containing your personal data, protected by password) is performed on our behalf under written confidentiality agreements by our authorized data processor
Amazon Web Services, Inc. (“AWS”), which is part of a global organisation with local operating companies in a number of countries worldwide. All information is stored on Amazon Web Services data centers in the United Kingdom. AWS participates in the EU-US Privacy Shield framework. Please find more information here https://www.amazon.com/gp/help/customer/display.html?nodeId=468496
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Once this contract is concluded, data processor will return data to us or transmit to another processor appointed by us, and erase any copy in its possession. However, the processor may keep the data locked to address possible administrative or jurisdictional responsibilities.
Unless otherwise specified, where you have indicated to us that you are happy for us to send you the information about products or services we offer and we feel may interest you or similar to those that you have already purchased or enquired about do so, we assume you are happy for us to keep your collected personal data. We may retain your Personal Information (contact details) for as long as your User Account is active or as otherwise needed to provide you with information about our Services. As the data subject you have rights related to processing of your personal data and the option of withdrawing your consent to receive promotions at any time. Please see paragraph “Your rights”.
As the data subject you have rights related to maintenance, storage and processing of your personal data. Please see paragraph “Your rights”.
When you choose to subscribe to our mailing list to receive alerts about our news, to send you communications, including promotional communications and advertising with your explicit consent or allow you to participate in interactive features of our service, when you choose to do so. The lawful basis for such processing is Consent.
If you wish not to receive such promotional e-mails, you may withdraw your consent at any time by contacting us as described in paragraph “Your rights” or follow the “unsubscribe” or instructions contained in the promotional communications you receive.
We might use your automatically collected data such as IP address and browser data for our site improvement, such as:
We do not rent, sell, or share personal information about you with other people or non-affiliated companies without your consent except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:
We provide the information to trusted partners who provide us services under confidentiality agreements, specified in Paragraph “Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data”. These companies do not have any independent right to share this information.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
You can find detailed information related to data location in paragraphs ‘Where Do We Store Your Information?’ and ‘Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data.
We may disclose or otherwise allow others access to your Personal Information pursuant to a legal request, such as a subpoena, legal proceedings, search warrant or court order, or in compliance with applicable laws, if we have a good faith belief that the law requires us to do so, with or without notice to you. Your details may also be disclosed to the police and law enforcement agencies for the purpose of fraud detection, crime prevention and national security.
You have the following rights in accordance with the General Data Protection Regulation:
In this privacy statement we supply you detailed information related to your personal data storage, maintenance and processing.
When processing is restricted, we will store your personal data, but not further process it.
which allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability.
We are not making any decisions which might produce a legal effect on you based on automated processing.
You can exercise your rights by contacting us at email@example.com
You have the right to lodge a complaint with your local supervisory authority if you have a concern about our information rights practices.