With 86% of people trusting online reviews like personal recommendations, it is reasonable to create a review website of your own. If you don’t know where to start from, this post will provide you with the basic guidelines on the concept of product review affiliate marketing.
A product review website is a web resource that contains reviews of products, businesses and service providers as well as their rating and customers’ feedback.
There are multiple types of review websites: from general platforms like TripAdvisor to niche-specific blogs, such as PickMyShaver, for instance. Some review websites collect customer feedback and allow users to rate the quality of the service they’ve used, as is the case of TripAdvisor. Alternatively, there are platforms whose creators independently evaluate products and services, conduct research and publish their opinions, just like Wirecutter does.
Just imagine, 86% of potential customers take a look at product reviews before doing the shopping. Depending on the available information, they decide to buy or leave the desired item. Therefore, by making a review website, you’ll be likely to drive significant traffic.
Let’s see what revenue streams you can leverage to monetize such a platform.
Moreover, once you have a decent clientele, you can ask famous brands for review copies of their recent products. Most of them will be glad to cooperate with you and even promote your web content. This is a smart promotion without spending a cent!
Regardless of the products you want to promote and the target audience to focus on, there are some standard steps to building a review website.
As many review websites relate to a specific industry, you will need to focus on a particular category of products or services. While making a choice, think of your personal interests or popular trends in society. It will be easier to start if you already know the product, target audience, etc. To make sure your choice is potentially profitable, check affiliate programs in the niche.
When seeking ideas for your affiliate review website, remember to analyze the niche and check how many competitors have already established their authority.
Naturally, the less reviewed your topic is, the greater your potential success. The popularity of the niche makes it difficult to rank a web resource on the search engine. Thus, it does make sense to go for a less competitive sector.
Alternatively, you can compile a list of competitors’ weaknesses and make your review platform more efficient in this regard.
Every website starts with a domain name. You can buy one on dedicated domain registrars and marketplaces: Bluehost offers free domain names for the first year if buying their hosting solutions, while GoDaddy provides brandable options at extra cost.
To make the website successful, try to choose a short and catchy domain name that your future readers will find easy to memorize. If you’re confused about which name to pick, it might help to do keyword research in order to identify the most wanted words in the search engines.
Aside from a domain, you also need to find a proper host for running your future website. Bluehost remains one of the most popular options in the web-hosting community, mainly due to affordable cost and good customer support.
Then, it’s time to choose a blogging platform. For instance, many online resources are powered by WordPress, demonstrating high loading speeds, progressive security policies and reliability. Thanks to WordPress features, there is full freedom to establish whatever web resource you want: blogs, business websites, e-commerce websites, Q&A websites, online communities and niche affiliate resources.
Once you have WordPress installed, choose an eye-catching theme. You will most likely want something complementing your blog content and niche specifics. Also, it should provide easy reading and clear visuals since your reviews might contain both a written text and a photo.
To find a solution, consider checking a few compilations of the best review website WordPress themes.
A plugin is a piece of software that can be added to a website in order to enhance its functionality. For instance, WP-Review happens to be a great WordPress survey plugin enabling a better layout for reviews. Each product review won’t have to be posted separately, as options from previous reviews can be imported into new content. And, these are only some of the benefits you will notice.
It is very important to optimize your product review website to be able to rank higher on search engines.
Your task is to appeal to readers by demonstrating how the reviewed product can solve their problems. A well-developed and detailed review should convince them to buy a particular product, bringing you a financial reward.
At the same time, stay objective in your description. The average customer is smart enough to see the difference between honest and sugar-coated feedback.
Whatever the target audience and the product is you focus on, there are basic steps to writing a quality product review for money regardless of the niche:
Before you make a review website of your own, check affiliate marketing reviews available on the internet. These examples won’t just show how to create this type of content, but will also provide you with plenty of inspiration.
Which? is a well-known consumer review company that creates informative product overviews. The website features an independent group of experts that test different categories of goods and services and then report the final results. With their help, any consumer can check the products for legitimacy, quality and price. The authors mainly use lab tests and investigations, plus customer surveys. This web resource demonstrates high performance as new reviews appear on a daily basis.
For travel products, you can find reviews on suitcases, sun creams and outdoor clothing to name a few categories. Also, you can check reviews on hotels and various kinds of transportation.
While some reviews are free, you can get unlimited access to the platform’s content for £9.75 per month, and the first month only costs £1.
WireCutter is a review website with an extensive range of products from electric appliances to gardening tools. All the products are tested by a team of experts who share their conclusions with customers. Mostly, these are mass consumption goods.
WireCutter features lists of the best products for each category, for example, “The best bath towel” or “The best travel backpack.” Thus, readers will be able to compare various options and choose the one that suits them best. In the travel niche, the website offers reviews on backpacks, bags, gear and luggage.
Digital Photography School is a good example of a niche-oriented web resource aiming to help photographers find inspiration. The blog provides a free learning environment for aspiring photographers and also features reviews on niche equipment such as cameras, lenses and so on, so it is not entirely a review website. All the reviews on the website are longreads, with numerous photos and a detailed description of each product feature.
There is a large community of over two million readers and a Facebook group with over 120,000 followers.
eReaderTech is another example of a niche-specific website, providing daily news and reviews on tech and gadgets, such as Kindle books, accessories, dictionaries and other related tools. There are various types of articles: a brief comparison of different appliances of the same product category, lists of best products, a detailed review of a product with a description of its capabilities as well as pros and cons.
PickMyShaver is, clearly, a website presenting reviews on a wide range of shavers, including such well-known brands as Remington, Braun, Philips and Panasonic. For each product, there is a description of the benefits and possible disadvantages and the author’s personal verdict on the product. Also, there are links to Amazon where you can make a purchase right away. Readers can rate each review and leave a comment.
Now it’s up to you to make a review website and encourage readers to try the products you recommend. First, choose a relevant niche and build a website. Then, start adding reviews on products from your niche.
Remember to be objective and focus on bringing value to your readers rather than just promoting goods. And, don’t forget to optimize your website along the way to improve its discoverability for search engines and the reading experience for users.
The Privacy and cookie Policies will automatically come into effect for all existing users of travel affiliate community on november 16, 2019 and, once in effect, your continued use of our services will be subject to this Policies.
Your privacy is important to us. This privacy statement explains:
Data controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.
Data processor, in relation to personal data, means any person (other than an employee of the data controller) who processes the data on behalf of the data controller.
“You”, “your” or “data subject” means:
– Users of our site
– Subscribers to any service we offer through our site
– Prospective or existing clients corresponding with us by e-mail or otherwise
Data controller, “Rightholder”, “we”, “us” and “our” means:
Go Travel Un Limited, its subsidiaries and its data processors;
Personal data means any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.
This definition provides for a wide range of personal identifiers to constitute personal data, including name, identification number, location data or online identifier, reflecting changes in technology and the way organisations collect information about people. The definition incorporates, where applicable, the definitions provided in General Data Protection Regulation.
Go Travel Un Limited, a Hong Kong Corporation, number 1658681, having its registered office at Suite 1504, 15/F, Chinachem Tower, 34-37 Connaught Rd Central, Hong Kong, who operate this site and allowing you to join the travel affiliate community.
Go Travel Un Limited and its data processors.
We may collect and process the following data and personal information about you:
We collect the information provided by you to operate effectively and provide you the best experiences with our site and services. You provide some of this information voluntarily, this includes information you provide if you subscribe to our newsletter, register to use the site, send us a query or feedback, participate in discussion boards or other social media functions on our site, promotion or survey, or when you report a problem with our site.
This information may include your:
Name, surname, email, account data (login) and system technical data.
You may choose to subscribe to our mailing list to receive alerts about news; we’ll also collect your email address for this purpose. You can unsubscribe at any time and you won’t receive any emails from us.
The Rightholder does not acquire, store, transmit or process any additional user’s personal data except the specified below.
Transmission of the above mentioned user’s personal data by means of the functional of the site to third persons is authorized and carried out by the User directly. The User undertakes to take due measures to ensure safety of his/her own personal data.
The site can transmit the following technical data to the Rightholder:
We don’t need and hence don’t collect any of the following information about you: your age, gender, phone number, passport details, home address, etc.
Most information in our systems is non-personally identifiable, which means that even we can’t match specific records to specific individuals, unless they signed up for an account. In this case, we treat this information with utmost respect and care.
We do not sell any products or services for purchase by children. If you are under 16, you may use our site only with the involvement of your holder of parental responsibility. We do not knowingly collect personal information from children below 16 without the consent of the child’s holder of parental responsibility.
In providing personal data about other individuals (such as someone in whose name you are registering an account or subscribing to our marketing promotions), you represent that you have notified them of (i) the purposes for which information will be used (ii) the recipients of their personal data and (iii) how they can access and correct the information. You further represent that You have obtained all necessary consents from them.
Device and connectivity information such as IP (Internet Protocol) address, the type of browser you use, time zone setting “Device Information”; Configuration data such as browser type, version and language setting, time zone setting, browser plug-in types and versions.
Details of how you used our site, such as your search queries. Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page:
Log information, such as error reports, download errors, any problems you experience using our site.
We do not match information collected automatically through cookies and analytics tools with other personally identifiable information you may have provided to us when you registered for our travel affiliate community or submitted a form through our site.
When the User goes to partners (an airline, hotel or travel agency), we may collect data entered by the user in the email input field. Obtained data (input field values) we can use solely for the purpose of retargeting and collecting internal analytics of the service.
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Cookies allow us to improve the site’s content, functionality and speed, while their tracking ability also helps us to understand your likes and dislikes, which means we can respond quickly and adapt the site accordingly.
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The cookie is set when a user signs in and is used to restore the session without entering the personal data.
Preferences, features and services. These cookies help us to customise your preferences, such as which language you prefer and what your communications preferences are or to fill out forms on our faster.
We use the following cookies:
|Domain||Cookie name||Cookie lifetime||Description of the Cookie purpose|
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Our site might include certain Social Media features and widgets, such as the “Facebook Like”, “Facebook Share”, “Facebook Pixel”, “Twitter Tweet”, features, buttons or other interactive mini-programs (“Social Media Features”). These Social Media Features may collect information such as your IP address or which page you are visiting on our site, and may set a cookie to enable them to function properly. Social Media Features are either hosted by a third party or hosted directly on our site. If you “LIKE”/”SHARE”/”+1” us (or perform a similar action) in social networks, we may obtain your first and last name.
Please be aware that if you choose to interact or share any Personal Information via such widgets, you are in fact providing it to these third parties and not to us. Your interactions with these third parties are managed by these Social Media policies and not ours. For example, you will not be able to use the “Facebook Like” button if you are not logged in to your Facebook account. Once you use the button this will be associated with your Facebook history, but we will not process this information.
We might obtain some non-personally identifiable information from third parties. We protect data obtained from third parties according to the practices described in this statement, plus any additional restrictions imposed by the source of data.
We might insert advertising on our partner websites, social networks or Advertising networks who might categorize website visitors with similar characteristics or interests into non-personally identifiable data segments and offer these segments to their own clients, visitors and subscribers. For example, if a person expresses an interest in cryptocurrency or beauty products, they might see an advertising banner linking to similar service provider company website.
We might obtain and record information that an ad was requested or shown, how many times, the target geography of the ad (which will not include an IP address or specific personally identifiable location) and any user interactions with the ad or the page where the ad appears. This information is used for analysis, reporting and troubleshooting.
We do not perform any visitors profiling activities.
We take Client confidentiality and security very seriously. We are committed to protecting the Personal Data you share with us. We use a combination of industry-standard security technologies, procedures, and organizational measures to help protect your Personal Data from unauthorized access, use or disclosure.
The data processing consisting in hosting provider services (storage and maintenance of databases containing your personal data, protected by password) is performed on our behalf under written confidentiality agreements by our authorized data processor
Amazon Web Services, Inc. (“AWS”), which is part of a global organisation with local operating companies in a number of countries worldwide. All information is stored on Amazon Web Services data centers in the United Kingdom. AWS participates in the EU-US Privacy Shield framework. Please find more information here https://www.amazon.com/gp/help/customer/display.html?nodeId=468496
The written agreements with the data processor guarantees that the requirements of the GDPR will be met and the rights of data subjects are protected. The Data Processor will only act on behalf of our documented instructions, have direct responsibilities under the GDPR and may be subject to fines or other sanctions if they don’t comply.
Once this contract is concluded, data processor will return data to us or transmit to another processor appointed by us, and erase any copy in its possession. However, the processor may keep the data locked to address possible administrative or jurisdictional responsibilities.
Unless otherwise specified, where you have indicated to us that you are happy for us to send you the information about products or services we offer and we feel may interest you or similar to those that you have already purchased or enquired about do so, we assume you are happy for us to keep your collected personal data. We may retain your Personal Information (contact details) for as long as your User Account is active or as otherwise needed to provide you with information about our Services. As the data subject you have rights related to processing of your personal data and the option of withdrawing your consent to receive promotions at any time. Please see paragraph “Your rights”.
As the data subject you have rights related to maintenance, storage and processing of your personal data. Please see paragraph “Your rights”.
When you choose to subscribe to our mailing list to receive alerts about our news, to send you communications, including promotional communications and advertising with your explicit consent or allow you to participate in interactive features of our service, when you choose to do so. The lawful basis for such processing is Consent.
If you wish not to receive such promotional e-mails, you may withdraw your consent at any time by contacting us as described in paragraph “Your rights” or follow the “unsubscribe” or instructions contained in the promotional communications you receive.
We might use your automatically collected data such as IP address and browser data for our site improvement, such as:
We do not rent, sell, or share personal information about you with other people or non-affiliated companies without your consent except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:
We provide the information to trusted partners who provide us services under confidentiality agreements, specified in Paragraph “Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data”. These companies do not have any independent right to share this information.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
You can find detailed information related to data location in paragraphs ‘Where Do We Store Your Information?’ and ‘Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data.
We may disclose or otherwise allow others access to your Personal Information pursuant to a legal request, such as a subpoena, legal proceedings, search warrant or court order, or in compliance with applicable laws, if we have a good faith belief that the law requires us to do so, with or without notice to you. Your details may also be disclosed to the police and law enforcement agencies for the purpose of fraud detection, crime prevention and national security.
You have the following rights in accordance with the General Data Protection Regulation:
In this privacy statement we supply you detailed information related to your personal data storage, maintenance and processing.
When processing is restricted, we will store your personal data, but not further process it.
which allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability.
We are not making any decisions which might produce a legal effect on you based on automated processing.
You can exercise your rights by contacting us at email@example.com
You have the right to lodge a complaint with your local supervisory authority if you have a concern about our information rights practices.