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How to build a profitable niche website

How to build a profitable niche website

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People start blogging with a purpose in mind, and one of them is to generate a passive income. There are various website types on the internet, but many webmasters prefer building a niche blog in order to target a narrow audience and have a high conversion ratio. In this post, you’ll learn how to build a niche website and monetize it.

What is a niche website

A niche website usually has a narrow scope. The more specific your idea is, the better you will be able to target it and provide readers with useful advice. You will also see the greater results in getting organic traffic after putting in some SEO effort. As a result, websites resting on wider topics do not have the opportunities niche sites do.

For example, instead of just writing about travel and everything related to it, niche website creators focus on something more specific, for example, how to travel by ferry in Norway. Remember, to successfully compete with other sites within the chosen niche, you should think about both your passions and interests and also about the perspectives this site can bring you from an SEO point of view.

How to build a niche website

To achieve success, it’s important to align your goal with blog development strategies and take into account how niche websites differ from general ones. Aspiring bloggers might be asking themselves, “How am I supposed to find out every single thing and build a good niche website?” Below, you’ll find a step-by-step guide to launching your niche blog.

Find a niche

It’s no secret doing things you like is always easier. Think of your hobbies and interests first, set up your goals and priorities. It may turn out that your niche website ideas will fit into the concept of a profitable business. Below, there are a few suggestions on how to search for the niche website examples and find an idea of your own:

  • Use Amazon to go over different product categories and subcategories and to see the latest trends. This is an important step to check the niche monetization potential:
  • Use Clickbank to explore the trends as well:
  • Use Quora and other Q&A platforms or social networks like Reddit to search for the hottest topics:
  • Use AnswerThePublic and similar programs to do keyword research and see what people are looking for:
  • Use the Google Autocomplete feature. Just type in one or two words on Google, and you’ll see what other users most often search on the internet:
  • After finding a promising niche, check the costs of its most wide-spread keywords. The Keywords Everywhere plugin will assist you in this. The higher the cost per click, the more valued this niche is, meaning that there are many companies bidding on those keywords
  • Don’t forget to check with Google Trends. Pay attention to more stable trends that do not have extreme drops in the graph:
  • Finally, validate a niche by googling forums, communities and social networks to see if the users are really excited about your niche:

To sum everything up:

  • Select a niche that is both profitable and matches your interests
  • Make sure companies advertise in this niche and check the products you can promote
  • Check whether it is an evergreen topic (it isn’t bad to choose niches that depend on seasonality, but blogging strategies would differ in this case)
  • Make sure the internet is buzzing around your choice, and people keep discussing the topics

Build a site

After choosing a niche, it’s time to create a website:

  • Purchase a domain name. A good domain is catchy and short so that readers can easily memorize it and type in the address bar the next time they want to open it. The average domain price starts from $10 – $12 per year. You can make a purchase on special registrars such as Google Domains or buy it together with hosting on a website builder.
  • Choose a blogging platform. Today, WordPress is the world’s most popular blogging software due to a wide range of options it provides, but there are many other platforms as well.
  • Set up hosting. Hosting is a service responsible for the maintenance of your website and its performance. Most website builders provide their own hosting, but you can purchase it separately.
  • Select a theme and set up plugins. Choose such a theme that will be relevant to your niche and offer all the options you might need to use. For example, google the best WordPress themes for travel blogs. Then, set up the relevant plugins to extend the blog functionality and your earning potential.
  • Fill the website with content. We’ll talk about it in detail later, so let’s move on to the next point.
  • Optimize your website to make it understandable and easy-to-navigate for both search engines and users. For that to happen, always split your posts into paragraphs and provide headlines for each section. Use keywords in headlines, the main body of each post, image captions, and meta-descriptions. Build internal links to help users easily navigate in your website content. Place the most important posts one-click away from the home page.

Deliver content with keywords

One of the most important rules about content is to deliver unique and high-quality posts to be able to rank high on Google. Determine trendy topics and then fill in your articles with keywords that will help search engines find your blog faster. Start with Ahrefs or any other keyword explorer tool for this purpose.

These sites will help you determine keywords’ difficulty and how many backlinks from external sites you will need to rank in the top 10 search results, among many other metrics. Also, keyword research allows you to analyze competitors and see what is missing in their content and can be an advantage of your blog instead.

Drive traffic

When the website is filled with quality content and optimized, it’s time to drive traffic. Good content will naturally generate organic traffic, but to speed up the process, many bloggers resort to advertising, for example, through Google Ads. You can place your blog at the top of the search results on Google’s advertising section, or use relevant spaces on other blogs to reach out to a wider audience. In this case, you’ll be paying for each click users make on your banners.

Another way to buy traffic is through social media. For instance, Facebook is one of the biggest sources of mobile traffic worldwide, so why not use it to your advantage and place an ad in a relevant group? Last but not least, don’t neglect email marketing: it might be old-fashioned, but it still works.

Monetize a website

One of the most popular ways to monetize your niche website is through affiliate marketing. Bloggers promote advertisers’ products and receive a commission for each sale made through their links. To find the right option, explore the best travel affiliate programs available on the internet.

The next way is to use Google AdSense which allows you to sell space on the website. It is important to find a balance between blog monetization and staying useful to your readers, as the excessive number of ads will annoy and repel them. Also, you can sell your own product on the blog. It can be anything from information to physical stuff. The simplest way might be to start by selling digital products like an ebook or an online course.

How to build a profitable niche website

Creating a niche website might look hard in the beginning, but it really isn’t. Don’t be scared with the many things you are bound to learn such as blog optimization or keyword research. Once the concept is clear, it is just a matter of time before you start making money on blogging.

At the end of the day, this is a truly interesting journey that can lead you closer to your dream. Start small, test everything, learn from your mistakes and success won’t be far behind.

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