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How to build a profitable niche website

2020-02-19

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People start blogging with a purpose in mind, and one of them is to generate a passive income. There are various website types on the internet, but many webmasters prefer building a niche blog in order to target a narrow audience and have a high conversion ratio. In this post, you’ll learn how to build a niche website and monetize it.

What is a niche website

A niche website usually has a narrow scope. The more specific your idea is, the better you will be able to target it and provide readers with useful advice. You will also see the greater results in getting organic traffic after putting in some SEO effort. As a result, websites resting on wider topics do not have the opportunities niche sites do.

For example, instead of just writing about travel and everything related to it, niche website creators focus on something more specific, for example, how to travel by ferry in Norway. Remember, to successfully compete with other sites within the chosen niche, you should think about both your passions and interests and also about the perspectives this site can bring you from an SEO point of view.

How to build a niche website

To achieve success, it’s important to align your goal with blog development strategies and take into account how niche websites differ from general ones. Aspiring bloggers might be asking themselves, “How am I supposed to find out every single thing and build a good niche website?” Below, you’ll find a step-by-step guide to launching your niche blog.

Find a niche

It’s no secret doing things you like is always easier. Think of your hobbies and interests first, set up your goals and priorities. It may turn out that your niche website ideas will fit into the concept of a profitable business. Below, there are a few suggestions on how to search for the niche website examples and find an idea of your own:

Use Amazon to go over different product categories and subcategories and to see the latest trends. This is an important step to check the niche monetization potential:
Use Clickbank to explore the trends as well:
Use Quora and other Q&A platforms or social networks like Reddit to search for the hottest topics:
Use AnswerThePublic and similar programs to do keyword research and see what people are looking for:
Use the Google Autocomplete feature. Just type in one or two words on Google, and you’ll see what other users most often search on the internet:
After finding a promising niche, check the costs of its most wide-spread keywords. The Keywords Everywhere plugin will assist you in this. The higher the cost per click, the more valued this niche is, meaning that there are many companies bidding on those keywords
Don’t forget to check with Google Trends. Pay attention to more stable trends that do not have extreme drops in the graph:
Finally, validate a niche by googling forums, communities and social networks to see if the users are really excited about your niche:

To sum everything up:

Select a niche that is both profitable and matches your interests
Make sure companies advertise in this niche and check the products you can promote
Check whether it is an evergreen topic (it isn’t bad to choose niches that depend on seasonality, but blogging strategies would differ in this case)
Make sure the internet is buzzing around your choice, and people keep discussing the topics

Build a site

After choosing a niche, it’s time to create a website:

Purchase a domain name. A good domain is catchy and short so that readers can easily memorize it and type in the address bar the next time they want to open it. The average domain price starts from $10 – $12 per year. You can make a purchase on special registrars such as Google Domains or buy it together with hosting on a website builder.
Choose a blogging platform. Today, WordPress is the world’s most popular blogging software due to a wide range of options it provides, but there are many other platforms as well.
Set up hosting. Hosting is a service responsible for the maintenance of your website and its performance. Most website builders provide their own hosting, but you can purchase it separately.
Select a theme and set up plugins. Choose such a theme that will be relevant to your niche and offer all the options you might need to use. For example, google the best WordPress themes for travel blogs. Then, set up the relevant plugins to extend the blog functionality and your earning potential.
Fill the website with content. We’ll talk about it in detail later, so let’s move on to the next point.
Optimize your website to make it understandable and easy-to-navigate for both search engines and users. For that to happen, always split your posts into paragraphs and provide headlines for each section. Use keywords in headlines, the main body of each post, image captions, and meta-descriptions. Build internal links to help users easily navigate in your website content. Place the most important posts one-click away from the home page.

Deliver content with keywords

One of the most important rules about content is to deliver unique and high-quality posts to be able to rank high on Google. Determine trendy topics and then fill in your articles with keywords that will help search engines find your blog faster. Start with Ahrefs or any other keyword explorer tool for this purpose.

These sites will help you determine keywords’ difficulty and how many backlinks from external sites you will need to rank in the top 10 search results, among many other metrics. Also, keyword research allows you to analyze competitors and see what is missing in their content and can be an advantage of your blog instead.

Drive traffic

When the website is filled with quality content and optimized, it’s time to drive traffic. Good content will naturally generate organic traffic, but to speed up the process, many bloggers resort to advertising, for example, through Google Ads. You can place your blog at the top of the search results on Google’s advertising section, or use relevant spaces on other blogs to reach out to a wider audience. In this case, you’ll be paying for each click users make on your banners.

Another way to buy traffic is through social media. For instance, Facebook is one of the biggest sources of mobile traffic worldwide, so why not use it to your advantage and place an ad in a relevant group? Last but not least, don’t neglect email marketing: it might be old-fashioned, but it still works.

Monetize a website

One of the most popular ways to monetize your niche website is through affiliate marketing. Bloggers promote advertisers’ products and receive a commission for each sale made through their links. To find the right option, explore the best travel affiliate programs available on the internet.

The next way is to use Google AdSense which allows you to sell space on the website. It is important to find a balance between blog monetization and staying useful to your readers, as the excessive number of ads will annoy and repel them. Also, you can sell your own product on the blog. It can be anything from information to physical stuff. The simplest way might be to start by selling digital products like an ebook or an online course.

How to build a profitable niche website

Creating a niche website might look hard in the beginning, but it really isn’t. Don’t be scared with the many things you are bound to learn such as blog optimization or keyword research. Once the concept is clear, it is just a matter of time before you start making money on blogging.

At the end of the day, this is a truly interesting journey that can lead you closer to your dream. Start small, test everything, learn from your mistakes and success won’t be far behind.

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We might insert advertising on our partner websites, social networks or Advertising networks who might categorize website visitors with similar characteristics or interests into non-personally identifiable data segments and offer these segments to their own clients, visitors and subscribers. For example, if a person expresses an interest in cryptocurrency or beauty products, they might see an advertising banner linking to similar service provider company website.

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The data processing consisting in hosting provider services (storage and maintenance of databases containing your personal data, protected by password) is performed on our behalf under written confidentiality agreements by our authorized data processor

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When you choose to subscribe to our mailing list to receive alerts about our news, to send you communications, including promotional communications and advertising with your explicit consent or allow you to participate in interactive features of our service, when you choose to do so. The lawful basis for such processing is Consent.

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We might use your automatically collected data such as IP address and browser data for our site improvement, such as:

To administer our site and for internal operations, including data security, troubleshooting, testing, statistical and survey purposes;
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Disclosure of information to third parties

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We provide the information to trusted partners who provide us services under confidentiality agreements, specified in Paragraph “Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data”. These companies do not have any independent right to share this information.

We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.

In the event we are acquired by or merged with a third party entity or undergo another change of control, we reserve the right to transfer information, including any PII and non-PII, to a successor entity. In this event, we will notify you by electronic means before information about you is transferred and becomes subject to a different privacy policy.

International transfers

You can find detailed information related to data location in paragraphs ‘Where Do We Store Your Information?’ and ‘Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data.

Law Enforcement, Legal Requests and Duties:

We may disclose or otherwise allow others access to your Personal Information pursuant to a legal request, such as a subpoena, legal proceedings, search warrant or court order, or in compliance with applicable laws, if we have a good faith belief that the law requires us to do so, with or without notice to you. Your details may also be disclosed to the police and law enforcement agencies for the purpose of fraud detection, crime prevention and national security.

Your rights

You have the following rights in accordance with the General Data Protection Regulation:

The right to be informed.

In this privacy statement we supply you detailed information related to your personal data storage, maintenance and processing.

The right to access information held about you

The right to rectify your personal data if it is inaccurate, incomplete or out-of-date

The right to erasure (delete or remove) your personal data

The right to restrict (block) processing.

When processing is restricted, we will store your personal data, but not further process it.

The right to data portability

which allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability.

Rights related to automated decision making including profiling

We are not making any decisions which might produce a legal effect on you based on automated processing.

The right to withdraw your consent (object) to direct marketing

You can exercise your rights by contacting us at legal@aviasales.ru

The right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with your local supervisory authority if you have a concern about our information rights practices.