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How to become an affiliate marketer: All that you need to know

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The affiliate marketer’s job description is simple. This person earns on affiliate marketing. But, the essence of the work is not as simple, so we’ve prepared a guide on how to become an affiliate marketer. You’ll learn what affiliate marketing is, how to become an affiliate marketer online with or without a personal website and what to do next.

What is affiliate marketing

Affiliate marketing is a commission-based strategy used when publishers promote other companies’ (advertisers) goods/services on their websites and get rewarded for each sale made through their affiliate links.

What is affiliate marketing

What is an affiliate marketer? It is a blogger, website owner or simply a person with a considerable social media audience, eager to advertise products in exchange for a commission. An affiliate marketer’s salary depends on the program payouts, conversion ratio and other variables.

Example: You place links on your blog or use any other promotional tools to drive your visitors to the manufacturer’s website. The number of channels can evolve, including social platforms and email marketing, based on your audience. Thus, many bloggers are eager to become affiliate marketers to get extra money.

Affiliate marketing is profitable for both sides. Advertisers are able to reach out to a much wider audience than before, while publishers generate passive income by introducing quality products to their readers. According to the stats, affiliate programs provide 15% up to 30% of turnover for advertisers, and the numbers continue to grow.

How does it all work

In general, there are three participants in the process: An advertiser, an affiliate marketer (or publisher) and a customer. The affiliate’s main task is to connect the company with the customer. Here is how it works:

  • Join an affiliate program or network, encompassing numerous programs
  • Receive an affiliate link that you need to promote
  • Place it on your web page
  • Drive traffic to the page with the affiliate link
  • Get rewarded for each sale made through your affiliate link

That’s basically it. But remember, the number of views and clicks isn’t as important as the quality of your traffic. Try to reach people who will make a purchase.

How to join affiliate marketing without a website

If you don’t have your own website but would like to join the affiliate marketing, it’s possible to do that with the help of social media platforms. Here is how you can get started:

  • Create your profile on Facebook or any other social network. You most likely already have one with a solid audience, which is a big advantage.
  • Sign up for an affiliate program or network of your choice. Choose the offer that is relevant to your audience. Pay attention – not all affiliate programs allow social media traffic!
  • Join the communities and groups where your target audience hangs out. Make sure to become an active member of these communities before posting affiliate links to avoid bans.
  • Create high-quality posts and add affiliate links. The best strategy is to deliver useful information and gently direct people to your advertiser’s website. To speed it up, you can opt for paid ads, but not all affiliate programs approve this strategy. Do not SPAM.
  • Get rewarded for every sale made through your affiliate link.

Instagram is no less lucrative for product promotion than Facebook, but you’ll have to deliver a lot of visual content and may meet a problem with link placing.

On YouTube, you can make a video review and place an affiliate link in the description to the clip. In order to rank high, it’s necessary to do keyword research and create a killer title and description.

Email marketing is also an efficient tool to promote affiliate products. It allows you to filter your subscribers by location, hobbies, jobs and other parameters and target them accordingly.

How to build your own affiliate website

Most affiliate campaigns require publishers to have a website, even if it is a one-pager, as proof of a serious commitment to cooperation. There are hundreds of website builders, but WordPress remains one of the most popular options for many marketers worldwide, so we’ll stick to it in this guide.

  • Set up hosting. Hosting is an online platform that hosts your website and is responsible for its performance. There are both free and paid hostings, but most often, you can buy hosting on the website builder. To choose the right option, think of the amount of traffic you plan on driving.
  • Get a domain name. It is what people type in the address bar to find a website, so it should be short and catchy. Think of using keywords in your domain to reflect your niche, offer or personality. Pick the right extension (.com, .net, .club, etc.).
  • Connect WordPress to the domain you’ve purchased.
  • Choose a WordPress template/theme and install it. Think of the website’s color structure, functionality, plugins, etc.
  • Fill your website with high-quality content (both texts and visuals) to let your platform provide value. In WordPress, you can find the “Posts” option on the left of the dashboard to add some articles and media.
  • Set up affiliate links and tools for promoting advertiser’s products. Try to only insert them in the relevant context where they’ll naturally generate the interest of your readers.
  • Optimize your website for the search engines.

If you don’t want to use WordPress, choose another platform, but try to avoid free providers that put tons of ads, might claim any right to your website or show low flexibility in changing services. To make your website really successful, it’s crucial to first choose the right niche and only then, select the affiliate program, not the other way around.

Become an affiliate marketer today

Becoming an affiliate is a very straightforward process. You join a campaign, place links on your web page and drive traffic to it. However, it’s not that simple. For example, a big mistake is to sign up for programs not related to your niche, or place affiliate links in an inappropriate context. Then, it’s important to increase traffic, and to speed it up, consider various channels and remember to check the traffic rules for each one of them.

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