About 105 billion emails are sent each day. To reach customers, you must provide a catchy subject line that will stand out from hundreds of other emails and inspire your readers to open the letter. Below are some essential tips on how to polish your subject lines and increase your open rate.
Your open rate is the percentage of emails that have been opened out of the total amount of emails sent. It is a crucial metric for evaluating the success of an email marketing campaign, and here’s why.
Even if your email avoids the spam filter and reaches your reader’s mailbox, it doesn’t mean that subscribers will actually read it. However, a catchy subject line can draw attention and increase the letter’s chances of being seen, as 47% of people read emails only if they like the subject line.
Below are some essential techniques and examples that will make your email subject lines special.
Action-oriented verbs (e.g. Read, Open, Grab) aim to inspire people to click and read your message by making it sound dynamic and vibrant. Actionable subject lines help readers envision themselves doing the action and, for this reason, are great at increasing your open rate. Here are some examples:
Personalization helps make readers feel closer to you. To do so, use names or locations in your subject lines:
This method may be the best way to set up a comfortable direct conversation with your readers and make them feel special. Another way is to use personal pronouns, for example:
Another effective marketing trick to win your audience is to incorporate some numbers into your subject lines:
Numbers help your email look more valuable and can even increase the click-through rate by 36%.
Make your message direct and clear so that readers can easily understand what the email is about. Most people quickly look through their emails, so a long subject line with flowery language is unlikely to grab their attention for long, while a short and concise phrase will carry the message to the reader much more effectively. Here are some examples:
You don’t need to reveal all the contents of your message from the very beginning. Sometimes, in order to incentivize your reader to open the email, you’ll need to grab their attention and make them wonder what the message will be about. Consider adding some mystery with an incomplete sentence, metaphor, or ellipsis. For instance,
To be honest, it is hard to please everyone. If you are targeting a large audience, consider segmentation, which allows you to categorize subscribers by location, demographics, etc. Then prepare different emails for each list. If used properly, this method will help you achieve a significant uplift in your email campaign.
For example, instead of using an overly general subject line, such as “Best travel ideas,” address younger travelers with “Where every millennial should travel,” middle-aged tourists with “Places to visit before you turn 40,” and seniors with “Incredible travel ideas for those who are over 50.”
Offers and discounts play well because people are always attracted by an opportunity to get something for free. For example, if you run a contest, reflect it in the subject line:
Even if you aren’t providing actual gifts, it is still possible to make the message look like a giveaway. For example, you can draw attention with a line like “An exclusive offer for you.”
Your subject line must align with your brand, match your voice and goals, and be relevant to your niche.
For example, if you use a famous person’s name, that person should align with what you do or what kind of products you sell, not just as a means of attracting attention. Another thing to keep in mind is language: brands targeting younger audiences can use slang to make the message more relatable.
Humor is another thing that helps distinguish your subject line from your competitors. A well-placed joke can earn you some major reputation points with folks on your wavelength, which will increase the likelihood of your email being read. While it might be hard to come up with comical subject lines for every newsletter, try this approach at least once to gauge the response of your specific audience. For example, try to use wordplay like in the example below:
A little bit of controversy in your subject line can be a good thing if it makes the email unexpected without being overly shocking. For example, “Everybody is lying: Why you shouldn’t believe travel bloggers.”
To use this approach correctly, you need to have a clear understanding of who your target audience is. Speaking about taboo subjects can attract people or push them away. Thus, try to consider your audience’s gender, age, nationality, religion, and other factors to avoid making your emails insulting.
Asking a question is another efficient way to engage your subscribers, especially if you ask something personal rather than something rhetorical. For example:
Capitalization is a proven way to attract attention, but remember not to get carried away. Use partial capitalization to emphasize the most important keywords that will trigger your readers’ interest. For example,
Used correctly, poetic lines can capture attention just as effectively as numbers or giveaways. By adding alliteration (repeated use of consonants), you will make your subject line sound like a musical phrase (“Social Marketing: Bands, Brands, & Fans”).
Make your subject line sound like a friendly conversation with a casual tone. This may mean using personal pronouns, simple grammar, or even slang. In contrast to common, impersonal lines, write something like “Are you also thinking about hopping on a flight to Spain?” to make your message resemble a question from a friend.
Another tactic that will differentiate you from your competitors is using one-word lines. This technique immediately attracts attention and makes your readers wonder what’s inside your message. You can combine this method with a call-to-action by using action verbs like “Open” or “Hurry,” emotive words like “Enjoy,” “Alarm,” and “Valuable,” or even greetings such as “Hey!”
Scarcity creates the illusion that you are offering a limited quantity of something important or that you are offering a limited-time offer. No one wants to miss out, which is why such an approach often works flawlessly for marketers. For example:
Whatever strategy you choose, don’t go overboard. Using flowery language that is difficult to understand, exclamation points, or full capitalization will get your letter ignored or deleted, as these tactics look spammy. (“OPEN NOW AND RECEIVE A FREE TRIAL,” “50% off coupon today only!!!!!!!!”). Take advantage of spam checker tools that evaluate your email and help you avoid the spam folder.
If subject lines are too long, nobody is going to read them. Naturally, you want to say as much as possible, but so do your competitors. Stand out from the crowd by using short and informative lines. While some marketers recommend using up to 50 characters, others believe that line length should depend on the type of device most of your readers use.
Sometimes, it is all about timing. Mailchimp reports that open rates peak around 10 am, regardless of industry. Thus, 10 am might be a great time to send out your newsletter. 6 am and 8 pm also boast high open rates. As for days of the week, Tuesday and Wednesday are perfect for sending emails.
Below, we have collected some examples of successful subject lines that might help you create your own.
These techniques can easily get your email opened and read. To build a long-term strategic plan, try to combine different approaches and make each email stand out. Naturally, the content of your newsletter should be relevant, catchy, and useful, but your message will only reach subscribers if they like your subject line. It’s time to start!
The Privacy and cookie Policies will automatically come into effect for all existing users of travel affiliate community on november 16, 2019 and, once in effect, your continued use of our services will be subject to this Policies.
Your privacy is important to us. This privacy statement explains:
Data controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.
Data processor, in relation to personal data, means any person (other than an employee of the data controller) who processes the data on behalf of the data controller.
“You”, “your” or “data subject” means:
– Users of our site
– Subscribers to any service we offer through our site
– Prospective or existing clients corresponding with us by e-mail or otherwise
Data controller, “Rightholder”, “we”, “us” and “our” means:
Go Travel Un Limited, its subsidiaries and its data processors;
Personal data means any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.
This definition provides for a wide range of personal identifiers to constitute personal data, including name, identification number, location data or online identifier, reflecting changes in technology and the way organisations collect information about people. The definition incorporates, where applicable, the definitions provided in General Data Protection Regulation.
Go Travel Un Limited, a Hong Kong Corporation, number 1658681, having its registered office at Suite 1504, 15/F, Chinachem Tower, 34-37 Connaught Rd Central, Hong Kong, who operate this site and allowing you to join the travel affiliate community.
Go Travel Un Limited and its data processors.
We may collect and process the following data and personal information about you:
We collect the information provided by you to operate effectively and provide you the best experiences with our site and services. You provide some of this information voluntarily, this includes information you provide if you subscribe to our newsletter, register to use the site, send us a query or feedback, participate in discussion boards or other social media functions on our site, promotion or survey, or when you report a problem with our site.
This information may include your:
Name, surname, email, account data (login) and system technical data.
You may choose to subscribe to our mailing list to receive alerts about news; we’ll also collect your email address for this purpose. You can unsubscribe at any time and you won’t receive any emails from us.
The Rightholder does not acquire, store, transmit or process any additional user’s personal data except the specified below.
Transmission of the above mentioned user’s personal data by means of the functional of the site to third persons is authorized and carried out by the User directly. The User undertakes to take due measures to ensure safety of his/her own personal data.
The site can transmit the following technical data to the Rightholder:
We don’t need and hence don’t collect any of the following information about you: your age, gender, phone number, passport details, home address, etc.
Most information in our systems is non-personally identifiable, which means that even we can’t match specific records to specific individuals, unless they signed up for an account. In this case, we treat this information with utmost respect and care.
We do not sell any products or services for purchase by children. If you are under 16, you may use our site only with the involvement of your holder of parental responsibility. We do not knowingly collect personal information from children below 16 without the consent of the child’s holder of parental responsibility.
In providing personal data about other individuals (such as someone in whose name you are registering an account or subscribing to our marketing promotions), you represent that you have notified them of (i) the purposes for which information will be used (ii) the recipients of their personal data and (iii) how they can access and correct the information. You further represent that You have obtained all necessary consents from them.
Device and connectivity information such as IP (Internet Protocol) address, the type of browser you use, time zone setting “Device Information”; Configuration data such as browser type, version and language setting, time zone setting, browser plug-in types and versions.
Details of how you used our site, such as your search queries. Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page:
Log information, such as error reports, download errors, any problems you experience using our site.
We do not match information collected automatically through cookies and analytics tools with other personally identifiable information you may have provided to us when you registered for our travel affiliate community or submitted a form through our site.
When the User goes to partners (an airline, hotel or travel agency), we may collect data entered by the user in the email input field. Obtained data (input field values) we can use solely for the purpose of retargeting and collecting internal analytics of the service.
A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses certain websites or apps. Cookies allow a website or apps to recognise a user’s device.
Cookies allow us to improve the site’s content, functionality and speed, while their tracking ability also helps us to understand your likes and dislikes, which means we can respond quickly and adapt the site accordingly.
Authentication cookies. If you’re signed in to our site, these cookies will help us show you the right information and personalize your experience. Session cookies. These cookies store the ID of a user’s session.
The cookie is set when a user signs in and is used to restore the session without entering the personal data.
Preferences, features and services. These cookies help us to customise your preferences, such as which language you prefer and what your communications preferences are or to fill out forms on our faster.
We use the following cookies:
|Domain||Cookie name||Cookie lifetime||Description of the Cookie purpose|
|travelaffiliate.club||__cfduid||29 days||Used by the content network, Cloudflare, to identify trusted web traffic.|
|travelaffiliate.club||rc::a||Persistent||This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website.|
|travelaffiliate.club||rc::b||Session||This cookie is used to distinguish between humans and bots.|
|travelaffiliate.club||rc::c||Session||This cookie is used to distinguish between humans and bots.|
|travelaffiliate.club||uvc||1 day||Updates the counter for the website’s social sharing features.|
|travelaffiliate.club||NID||6 months||Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.|
Most browsers accept cookies automatically, however some people prefer not to allow cookies. You may change the security settings of your web browser in order to stop your device receiving and storing cookies, to allow receiving and storing cookies from selected websites you trust, or to be notified before receiving cookies. You may also delete cookies stored in your browser at any time. Information stored in such cookies will be removed from your device. However, that these settings may have negative effects on the web sites usability.
Browser manufacturers usually provide help pages relating to cookie management in their products. Please see below for more information:
Internet Explorer: https://support.microsoft.com/en-us/help/260971/description-of-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Safari (Desktop): https://support.apple.com/kb/PH5042?locale=en_US
Safari (Mobile): https://support.apple.com/en-us/HT201265
Android Browser: https://support.google.com/nexus/answer/54068?visit_id=1-636585517588941681-639659396&hl=en&rd=1
Opera Mobile: https://www.opera.com/help/mobile/android#privacy
For other browsers, please consult the documentation that your browser manufacturer provides.
You may opt-out of third party cookies from Google Analytics on its website.
Our site might include certain Social Media features and widgets, such as the “Facebook Like”, “Facebook Share”, “Facebook Pixel”, “Twitter Tweet”, features, buttons or other interactive mini-programs (“Social Media Features”). These Social Media Features may collect information such as your IP address or which page you are visiting on our site, and may set a cookie to enable them to function properly. Social Media Features are either hosted by a third party or hosted directly on our site. If you “LIKE”/”SHARE”/”+1” us (or perform a similar action) in social networks, we may obtain your first and last name.
Please be aware that if you choose to interact or share any Personal Information via such widgets, you are in fact providing it to these third parties and not to us. Your interactions with these third parties are managed by these Social Media policies and not ours. For example, you will not be able to use the “Facebook Like” button if you are not logged in to your Facebook account. Once you use the button this will be associated with your Facebook history, but we will not process this information.
We might obtain some non-personally identifiable information from third parties. We protect data obtained from third parties according to the practices described in this statement, plus any additional restrictions imposed by the source of data.
We might insert advertising on our partner websites, social networks or Advertising networks who might categorize website visitors with similar characteristics or interests into non-personally identifiable data segments and offer these segments to their own clients, visitors and subscribers. For example, if a person expresses an interest in cryptocurrency or beauty products, they might see an advertising banner linking to similar service provider company website.
We might obtain and record information that an ad was requested or shown, how many times, the target geography of the ad (which will not include an IP address or specific personally identifiable location) and any user interactions with the ad or the page where the ad appears. This information is used for analysis, reporting and troubleshooting.
We do not perform any visitors profiling activities.
We take Client confidentiality and security very seriously. We are committed to protecting the Personal Data you share with us. We use a combination of industry-standard security technologies, procedures, and organizational measures to help protect your Personal Data from unauthorized access, use or disclosure.
The data processing consisting in hosting provider services (storage and maintenance of databases containing your personal data, protected by password) is performed on our behalf under written confidentiality agreements by our authorized data processor
Amazon Web Services, Inc. (“AWS”), which is part of a global organisation with local operating companies in a number of countries worldwide. All information is stored on Amazon Web Services data centers in the United Kingdom. AWS participates in the EU-US Privacy Shield framework. Please find more information here https://www.amazon.com/gp/help/customer/display.html?nodeId=468496
The written agreements with the data processor guarantees that the requirements of the GDPR will be met and the rights of data subjects are protected. The Data Processor will only act on behalf of our documented instructions, have direct responsibilities under the GDPR and may be subject to fines or other sanctions if they don’t comply.
Once this contract is concluded, data processor will return data to us or transmit to another processor appointed by us, and erase any copy in its possession. However, the processor may keep the data locked to address possible administrative or jurisdictional responsibilities.
Unless otherwise specified, where you have indicated to us that you are happy for us to send you the information about products or services we offer and we feel may interest you or similar to those that you have already purchased or enquired about do so, we assume you are happy for us to keep your collected personal data. We may retain your Personal Information (contact details) for as long as your User Account is active or as otherwise needed to provide you with information about our Services. As the data subject you have rights related to processing of your personal data and the option of withdrawing your consent to receive promotions at any time. Please see paragraph “Your rights”.
As the data subject you have rights related to maintenance, storage and processing of your personal data. Please see paragraph “Your rights”.
When you choose to subscribe to our mailing list to receive alerts about our news, to send you communications, including promotional communications and advertising with your explicit consent or allow you to participate in interactive features of our service, when you choose to do so. The lawful basis for such processing is Consent.
If you wish not to receive such promotional e-mails, you may withdraw your consent at any time by contacting us as described in paragraph “Your rights” or follow the “unsubscribe” or instructions contained in the promotional communications you receive.
We might use your automatically collected data such as IP address and browser data for our site improvement, such as:
We do not rent, sell, or share personal information about you with other people or non-affiliated companies without your consent except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:
We provide the information to trusted partners who provide us services under confidentiality agreements, specified in Paragraph “Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data”. These companies do not have any independent right to share this information.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
You can find detailed information related to data location in paragraphs ‘Where Do We Store Your Information?’ and ‘Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data.
We may disclose or otherwise allow others access to your Personal Information pursuant to a legal request, such as a subpoena, legal proceedings, search warrant or court order, or in compliance with applicable laws, if we have a good faith belief that the law requires us to do so, with or without notice to you. Your details may also be disclosed to the police and law enforcement agencies for the purpose of fraud detection, crime prevention and national security.
You have the following rights in accordance with the General Data Protection Regulation:
In this privacy statement we supply you detailed information related to your personal data storage, maintenance and processing.
When processing is restricted, we will store your personal data, but not further process it.
which allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability.
We are not making any decisions which might produce a legal effect on you based on automated processing.
You can exercise your rights by contacting us at firstname.lastname@example.org
You have the right to lodge a complaint with your local supervisory authority if you have a concern about our information rights practices.