Social media is an important promotion channel for many travel businesses. To make the most of it, marketers use dedicated tools that allow them to publish the right content at the right time, acquire intel through data analysis, mitigate complaints, engage with their audiences, and more. This post presents some of the best free and paid social media management platforms that will help you make the best of your marketing strategy.
Here are the best tools that you can use to level up your social media management game for free.
With SocialOomph, you can schedule an unlimited number of posts on multiple platforms, such as Facebook, LinkedIn, Pinterest, and more. In addition to some basic features, the platform allows you to publish posts that self-destruct after a period of time.
For an additional fee, you can add team members to manage your accounts, as well as gain access to post reviews and approval systems. Whatever plan you decide to go for, SocialOomph offers free customer support to all users and you can pay with bitcoins!
Zoho Social offers a variety of features that will enable you to schedule, monitor, collaborate, and analyze content. Thanks to its user-friendly integrations, the platform is also a great fit for teams collaborating with external partners.
Another attractive ingredient is the listening dashboard, which is a monitoring tool that can help you track your brand’s keywords, reviews, and mentions. If you want to gain access to Zoho Social’s special features, try the 15-day free trial (no credit card information is required).
Buffer, a veteran in the world of social media scheduling tools, is trusted by more than 75,000 companies. This social media scheduler will organize your posts in a queue list, which makes content tracking effortless.
In addition, Buffer detects the time when your audience is most active and publishes content accordingly. This is a handy trick to drive the engagement of your followers.
With Buffer’s free plan, you can link up to three accounts and schedule a maximum of 10 posts in advance. You need to provide your content to publish on more than three social media accounts, but if you can’t afford the paid plan yet, one way around is to connect your Instagram account with Facebook via the app.
You can use this social media planner to publish photos and videos on Instagram, Facebook, Twitter, and Pinterest. With the free plan, you can publish up to 30 posts per social media platform.
Organizing your future posts with Later is pretty straightforward. Simply drag and drop your content to Later’s visual planner and select the preferred posting time.
What’s cool about Later is its grid preview feature (available in the free plan), which allows you to see how your future feed will look by swapping and rearranging the images.
This is another great social media management system that provides useful and free perks. Friends+Me’s free plan allows you to schedule up to five posts to a maximum of two social media accounts.
Those who prefer to work on the go will enjoy Friends+Me’s branded app (available for iOS and Android users). In addition, the platform allows Zapier integration (beta version), which is great news for all automation lovers out there.
Crowdfire works with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, WordPress, Etsy, Shopify, Medium, 500px, Vimeo, and many other platforms. Reap the benefits of Crowdfire’s free plan with three social media accounts, 10 scheduled posts per account, and hashtag recommendations.
In addition, you can take advantage of the platform’s content curation. Crowdfire automatically selects and recommends articles and images your audience will most likely resonate with.
Looking for some fresh ideas to make your brand stand out aesthetically? Then Over might be a perfect fit with its multiple templates (for both your Instagram feed and stories), design tricks, and more.
With a free account, you will only get limited access to premium templates, photos, graphics, and a font collection. However, this might be more than enough to freshen up your social media with some edgy content.
This is perhaps the ultimate social media tool you can use to get the best from your activities on Twitter. By linking your Twitter account, you will get access to special features, all in one place, and receive customized updates. This becomes especially valuable when you are managing multiple accounts on Twitter. Receiving unified personalized updates, such as tweets, notifications, tags, and more, can save plenty of your time and resources.
Whether you’re managing multiple social media accounts or looking for ways to make collaboration with your teammates more effective, these paid social media sharing tools will help you meet your marketing objectives in a few clicks.
This platform is a leader in usability, customer support, and user adoption according to some top-tier software review sites. With Sprout Social, you can extract reports, access analytics, and schedule messages across multiple social media profiles and platforms.
Prompt replies are essential if you are in the game to be called the best social media manager. Sprout’s unified social media inbox can be an ally if you are dealing with time-sensitive messages on multiple accounts.
A go-to social media manager website to make finding, scheduling, managing, and analyzing your content easier. You can schedule hundreds of posts, customize your content, and measure the social return of your investments in paid media. In addition, with Hootsuite, you can boost the performance of your social media posts.
If you’re in search of a social management app that posts to all social media, Content Studio might be just right for you. With this app, you can discover hot content, write compelling copy, manage internal collaboration, and spread your message across multiple channels.
Content Studio stands out with its AI-powered captions feature. With this feature, you can receive fully-automated caption suggestions that are most relevant to your context.
Social Pilot is an easy-to-use, all-in-one social media management platform. You can manage more than 50 social media profiles and spread the workload among your colleagues. In addition, you can view results with ease by exporting analytics in a presentable PDF format with a single click.
If you’re working with multiple Facebook pages, Social Pilot consolidates inboxes from all your Facebook pages, so you won’t have to make your customers wait too long.
Sendible, like many other social media posting apps, can elevate the performance of your content by automating several processes. Sendible will support you with post previews, content suggestions, bulk scheduling, creating preset schedules for your posts, and more.
Used by more than 20,000 clients, Sendible claims to support more integrations than any other social media tool. This is especially useful if you prefer to design your content on Canva, for example.
MeetEdgar offers unlimited scheduling with flexible automation options and an all-in-one, user-friendly package. As a female-founded firm, MeetEdgar claims to be designed with the needs of small businesses and freelancers in mind.
Using this tool, you can automate your social media presence on platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Even when you don’t have time to schedule updates, MeetEdgar can keep your audience engaged while reposting your older content.
Used by more than 30,000 marketers to optimize their social media presence, CoSchedule is another handy social media organizer. CoSchedule takes pride in its four major product propositions: marketing calendar, marketing suite, headline studio, and CoSchedule academy.
CoSchedule promises that, by using its agile-proof features, teams will be able to complete 125% more work. The service claims to help teams save up to $50,000/year by using its content, calendar, and workload organization tools.
AgoraPulse is there to support your marketing activities with its unified social inbox, intuitive publishing, social listening, and analytics toolkit. Thanks to the service’s speedy response rate, AgoraPulse’s customer support is rated #1 among similar companies (beating Hootsuite and Sprout Social).
AgoraPulse offers a free plan that allows you to connect up to three social media accounts in a single user mode. The service’s paid plans are available for free during a 30-day trial period.
Choosing the social media management tool that works best for you can feel quite overwhelming. Since most platforms come with a set of standard features, it’s the details that matter. Start by prioritizing your main marketing needs. This will help you eliminate platforms that don’t meet your current marketing objectives. Depending on your budget constraints, go for a platform with the desired number of posts, accounts, and users per month.
The Privacy and cookie Policies will automatically come into effect for all existing users of travel affiliate community on november 16, 2019 and, once in effect, your continued use of our services will be subject to this Policies.
Your privacy is important to us. This privacy statement explains:
Data controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.
Data processor, in relation to personal data, means any person (other than an employee of the data controller) who processes the data on behalf of the data controller.
“You”, “your” or “data subject” means:
– Users of our site
– Subscribers to any service we offer through our site
– Prospective or existing clients corresponding with us by e-mail or otherwise
Data controller, “Rightholder”, “we”, “us” and “our” means:
Go Travel Un Limited, its subsidiaries and its data processors;
Personal data means any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.
This definition provides for a wide range of personal identifiers to constitute personal data, including name, identification number, location data or online identifier, reflecting changes in technology and the way organisations collect information about people. The definition incorporates, where applicable, the definitions provided in General Data Protection Regulation.
Go Travel Un Limited, a Hong Kong Corporation, number 1658681, having its registered office at Suite 1504, 15/F, Chinachem Tower, 34-37 Connaught Rd Central, Hong Kong, who operate this site and allowing you to join the travel affiliate community.
Go Travel Un Limited and its data processors.
We may collect and process the following data and personal information about you:
We collect the information provided by you to operate effectively and provide you the best experiences with our site and services. You provide some of this information voluntarily, this includes information you provide if you subscribe to our newsletter, register to use the site, send us a query or feedback, participate in discussion boards or other social media functions on our site, promotion or survey, or when you report a problem with our site.
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Name, surname, email, account data (login) and system technical data.
You may choose to subscribe to our mailing list to receive alerts about news; we’ll also collect your email address for this purpose. You can unsubscribe at any time and you won’t receive any emails from us.
The Rightholder does not acquire, store, transmit or process any additional user’s personal data except the specified below.
Transmission of the above mentioned user’s personal data by means of the functional of the site to third persons is authorized and carried out by the User directly. The User undertakes to take due measures to ensure safety of his/her own personal data.
The site can transmit the following technical data to the Rightholder:
We don’t need and hence don’t collect any of the following information about you: your age, gender, phone number, passport details, home address, etc.
Most information in our systems is non-personally identifiable, which means that even we can’t match specific records to specific individuals, unless they signed up for an account. In this case, we treat this information with utmost respect and care.
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Details of how you used our site, such as your search queries. Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page:
Log information, such as error reports, download errors, any problems you experience using our site.
We do not match information collected automatically through cookies and analytics tools with other personally identifiable information you may have provided to us when you registered for our travel affiliate community or submitted a form through our site.
When the User goes to partners (an airline, hotel or travel agency), we may collect data entered by the user in the email input field. Obtained data (input field values) we can use solely for the purpose of retargeting and collecting internal analytics of the service.
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Our site might include certain Social Media features and widgets, such as the “Facebook Like”, “Facebook Share”, “Facebook Pixel”, “Twitter Tweet”, features, buttons or other interactive mini-programs (“Social Media Features”). These Social Media Features may collect information such as your IP address or which page you are visiting on our site, and may set a cookie to enable them to function properly. Social Media Features are either hosted by a third party or hosted directly on our site. If you “LIKE”/”SHARE”/”+1” us (or perform a similar action) in social networks, we may obtain your first and last name.
Please be aware that if you choose to interact or share any Personal Information via such widgets, you are in fact providing it to these third parties and not to us. Your interactions with these third parties are managed by these Social Media policies and not ours. For example, you will not be able to use the “Facebook Like” button if you are not logged in to your Facebook account. Once you use the button this will be associated with your Facebook history, but we will not process this information.
We might obtain some non-personally identifiable information from third parties. We protect data obtained from third parties according to the practices described in this statement, plus any additional restrictions imposed by the source of data.
We might insert advertising on our partner websites, social networks or Advertising networks who might categorize website visitors with similar characteristics or interests into non-personally identifiable data segments and offer these segments to their own clients, visitors and subscribers. For example, if a person expresses an interest in cryptocurrency or beauty products, they might see an advertising banner linking to similar service provider company website.
We might obtain and record information that an ad was requested or shown, how many times, the target geography of the ad (which will not include an IP address or specific personally identifiable location) and any user interactions with the ad or the page where the ad appears. This information is used for analysis, reporting and troubleshooting.
We do not perform any visitors profiling activities.
We take Client confidentiality and security very seriously. We are committed to protecting the Personal Data you share with us. We use a combination of industry-standard security technologies, procedures, and organizational measures to help protect your Personal Data from unauthorized access, use or disclosure.
The data processing consisting in hosting provider services (storage and maintenance of databases containing your personal data, protected by password) is performed on our behalf under written confidentiality agreements by our authorized data processor
Amazon Web Services, Inc. (“AWS”), which is part of a global organisation with local operating companies in a number of countries worldwide. All information is stored on Amazon Web Services data centers in the United Kingdom. AWS participates in the EU-US Privacy Shield framework. Please find more information here https://www.amazon.com/gp/help/customer/display.html?nodeId=468496
The written agreements with the data processor guarantees that the requirements of the GDPR will be met and the rights of data subjects are protected. The Data Processor will only act on behalf of our documented instructions, have direct responsibilities under the GDPR and may be subject to fines or other sanctions if they don’t comply.
Once this contract is concluded, data processor will return data to us or transmit to another processor appointed by us, and erase any copy in its possession. However, the processor may keep the data locked to address possible administrative or jurisdictional responsibilities.
Unless otherwise specified, where you have indicated to us that you are happy for us to send you the information about products or services we offer and we feel may interest you or similar to those that you have already purchased or enquired about do so, we assume you are happy for us to keep your collected personal data. We may retain your Personal Information (contact details) for as long as your User Account is active or as otherwise needed to provide you with information about our Services. As the data subject you have rights related to processing of your personal data and the option of withdrawing your consent to receive promotions at any time. Please see paragraph “Your rights”.
As the data subject you have rights related to maintenance, storage and processing of your personal data. Please see paragraph “Your rights”.
When you choose to subscribe to our mailing list to receive alerts about our news, to send you communications, including promotional communications and advertising with your explicit consent or allow you to participate in interactive features of our service, when you choose to do so. The lawful basis for such processing is Consent.
If you wish not to receive such promotional e-mails, you may withdraw your consent at any time by contacting us as described in paragraph “Your rights” or follow the “unsubscribe” or instructions contained in the promotional communications you receive.
We might use your automatically collected data such as IP address and browser data for our site improvement, such as:
We do not rent, sell, or share personal information about you with other people or non-affiliated companies without your consent except to provide products or services you’ve requested, when we have your permission, or under the following circumstances:
We provide the information to trusted partners who provide us services under confidentiality agreements, specified in Paragraph “Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data”. These companies do not have any independent right to share this information.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
You can find detailed information related to data location in paragraphs ‘Where Do We Store Your Information?’ and ‘Trusted partners (data processors) who work on our behalf under confidentiality agreements and might store, maintain or process your data.
We may disclose or otherwise allow others access to your Personal Information pursuant to a legal request, such as a subpoena, legal proceedings, search warrant or court order, or in compliance with applicable laws, if we have a good faith belief that the law requires us to do so, with or without notice to you. Your details may also be disclosed to the police and law enforcement agencies for the purpose of fraud detection, crime prevention and national security.
You have the following rights in accordance with the General Data Protection Regulation:
In this privacy statement we supply you detailed information related to your personal data storage, maintenance and processing.
When processing is restricted, we will store your personal data, but not further process it.
which allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows them to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability.
We are not making any decisions which might produce a legal effect on you based on automated processing.
You can exercise your rights by contacting us at firstname.lastname@example.org
You have the right to lodge a complaint with your local supervisory authority if you have a concern about our information rights practices.