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Best social media management tools for travel blogs
Social media is an important promotion channel for many travel businesses. To make the most of it, marketers use dedicated tools that allow them to publish the right content at the right time, acquire intel through data analysis, mitigate complaints, engage with their audiences, and more. This post presents some of the best free and paid social media management platforms that will help you make the best of your marketing strategy.
Best free social media management tools
Here are the best tools that you can use to level up your social media management game for free.
Social Oomph
With SocialOomph, you can schedule an unlimited number of posts on multiple platforms, such as Facebook, LinkedIn, Pinterest, and more. In addition to some basic features, the platform allows you to publish posts that self-destruct after a period of time.
For an additional fee, you can add team members to manage your accounts, as well as gain access to post reviews and approval systems. Whatever plan you decide to go for, SocialOomph offers free customer support to all users and you can pay with bitcoins!
Zoho Social
Zoho Social offers a variety of features that will enable you to schedule, monitor, collaborate, and analyze content. Thanks to its user-friendly integrations, the platform is also a great fit for teams collaborating with external partners.
Another attractive ingredient is the listening dashboard, which is a monitoring tool that can help you track your brand’s keywords, reviews, and mentions. If you want to gain access to Zoho Social’s special features, try the 15-day free trial (no credit card information is required).
Buffer
Buffer, a veteran in the world of social media scheduling tools, is trusted by more than 75,000 companies. This social media scheduler will organize your posts in a queue list, which makes content tracking effortless.
In addition, Buffer detects the time when your audience is most active and publishes content accordingly. This is a handy trick to drive the engagement of your followers.
With Buffer’s free plan, you can link up to three accounts and schedule a maximum of 10 posts in advance. You need to provide your content to publish on more than three social media accounts, but if you can’t afford the paid plan yet, one way around is to connect your Instagram account with Facebook via the app.
Later
You can use this social media planner to publish photos and videos on Instagram, Facebook, Twitter, and Pinterest. With the free plan, you can publish up to 30 posts per social media platform.
Organizing your future posts with Later is pretty straightforward. Simply drag and drop your content to Later’s visual planner and select the preferred posting time.
What’s cool about Later is its grid preview feature (available in the free plan), which allows you to see how your future feed will look by swapping and rearranging the images.
Friends+Me
This is another great social media management system that provides useful and free perks. Friends+Me’s free plan allows you to schedule up to five posts to a maximum of two social media accounts.
Those who prefer to work on the go will enjoy Friends+Me’s branded app (available for iOS and Android users). In addition, the platform allows Zapier integration (beta version), which is great news for all automation lovers out there.
Crowdfire
Crowdfire works with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, WordPress, Etsy, Shopify, Medium, 500px, Vimeo, and many other platforms. Reap the benefits of Crowdfire’s free plan with three social media accounts, 10 scheduled posts per account, and hashtag recommendations.
In addition, you can take advantage of the platform’s content curation. Crowdfire automatically selects and recommends articles and images your audience will most likely resonate with.
Over
Looking for some fresh ideas to make your brand stand out aesthetically? Then Over might be a perfect fit with its multiple templates (for both your Instagram feed and stories), design tricks, and more.
With a free account, you will only get limited access to premium templates, photos, graphics, and a font collection. However, this might be more than enough to freshen up your social media with some edgy content.
TweetDeck
This is perhaps the ultimate social media tool you can use to get the best from your activities on Twitter. By linking your Twitter account, you will get access to special features, all in one place, and receive customized updates. This becomes especially valuable when you are managing multiple accounts on Twitter. Receiving unified personalized updates, such as tweets, notifications, tags, and more, can save plenty of your time and resources.
Best paid social media management tools
Whether you’re managing multiple social media accounts or looking for ways to make collaboration with your teammates more effective, these paid social media sharing tools will help you meet your marketing objectives in a few clicks.
Sprout Social
This platform is a leader in usability, customer support, and user adoption according to some top-tier software review sites. With Sprout Social, you can extract reports, access analytics, and schedule messages across multiple social media profiles and platforms.
Prompt replies are essential if you are in the game to be called the best social media manager. Sprout’s unified social media inbox can be an ally if you are dealing with time-sensitive messages on multiple accounts.
Pricing
- Standard plan: $99/month – single user
- Professional plan: $149/month – single user
- Advanced plan: $249/month – single user
Hootsuite
A go-to social media manager website to make finding, scheduling, managing, and analyzing your content easier. You can schedule hundreds of posts, customize your content, and measure the social return of your investments in paid media. In addition, with Hootsuite, you can boost the performance of your social media posts.
Pricing
- Professional plan: €39/month – single user
- Team plan: €149/month – up to three users
- Business plan: €599/month – from five and more users
- Hootsuite offers customized solutions and pricing for enterprise clients as well.
Content Studio
If you’re in search of a social management app that posts to all social media, Content Studio might be just right for you. With this app, you can discover hot content, write compelling copy, manage internal collaboration, and spread your message across multiple channels.
Content Studio stands out with its AI-powered captions feature. With this feature, you can receive fully-automated caption suggestions that are most relevant to your context.
Pricing
- Pro plan: $49/month – single user
- Small plan: $99/month – up to five users
- Medium plan: $199/month – up to ten users
- Large plan: $299/month – up to 20 users
- Currently, Content Studio is running a limited offer giving 50% off on all plans.
Social Pilot
Social Pilot is an easy-to-use, all-in-one social media management platform. You can manage more than 50 social media profiles and spread the workload among your colleagues. In addition, you can view results with ease by exporting analytics in a presentable PDF format with a single click.
If you’re working with multiple Facebook pages, Social Pilot consolidates inboxes from all your Facebook pages, so you won’t have to make your customers wait too long.
Pricing
- Professional plan: $25.5/month – single user
- Small team plan: $42.5/month – up to five users
- Agency plan: $85/month – up to ten users
- For specific requests, you can receive a personalized enterprise offering.
Sendible
Sendible, like many other social media posting apps, can elevate the performance of your content by automating several processes. Sendible will support you with post previews, content suggestions, bulk scheduling, creating preset schedules for your posts, and more.
Used by more than 20,000 clients, Sendible claims to support more integrations than any other social media tool. This is especially useful if you prefer to design your content on Canva, for example.
Pricing
- Starter plan: $29/month – single user
- Traction plan: $99/month – up to three users
- Growth plan: $199/month – up to seven users
- Large plan: $299/month – up to 12 users
- Each plan includes a free 14-day trial.
MeetEdgar
MeetEdgar offers unlimited scheduling with flexible automation options and an all-in-one, user-friendly package. As a female-founded firm, MeetEdgar claims to be designed with the needs of small businesses and freelancers in mind.
Using this tool, you can automate your social media presence on platforms such as Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Even when you don’t have time to schedule updates, MeetEdgar can keep your audience engaged while reposting your older content.
Pricing
- Edgar light plan: $19/month – up to three social accounts
- Edgar plan: $49/month – up to 25 social accounts
CoSchedule
Used by more than 30,000 marketers to optimize their social media presence, CoSchedule is another handy social media organizer. CoSchedule takes pride in its four major product propositions: marketing calendar, marketing suite, headline studio, and CoSchedule academy.
CoSchedule promises that, by using its agile-proof features, teams will be able to complete 125% more work. The service claims to help teams save up to $50,000/year by using its content, calendar, and workload organization tools.
Pricing
- Marketing Calendar: $29/month – per single user
- When accessing the Marketing Suite features, you are advised to have a direct conversation with CoSchedule’s sales department.
AgoraPulse
AgoraPulse is there to support your marketing activities with its unified social inbox, intuitive publishing, social listening, and analytics toolkit. Thanks to the service’s speedy response rate, AgoraPulse’s customer support is rated #1 among similar companies (beating Hootsuite and Sprout Social).
AgoraPulse offers a free plan that allows you to connect up to three social media accounts in a single user mode. The service’s paid plans are available for free during a 30-day trial period.
Pricing
- Pro plan: $79/month – up to three users
- Premium: $159/month – up to four users
- With over 8 users and 40 social media accounts, AgoraPulse is open for customized offerings.
How to choose social media management tools
Choosing the social media management tool that works best for you can feel quite overwhelming. Since most platforms come with a set of standard features, it’s the details that matter. Start by prioritizing your main marketing needs. This will help you eliminate platforms that don’t meet your current marketing objectives. Depending on your budget constraints, go for a platform with the desired number of posts, accounts, and users per month.
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